We know what’s coming thanks to TrendScenteur®
TrendScenteur® is Eurofragance’s marketing trends forecasting platform designed to uncover the latest insights in perfumery. With this proprietary tool we explore different industries, such as fashion, design, art and food to identify global mega trends and analyze how they influence and shape the fragrance industry. This allows us to create beautiful, on-trend fragrances for your brands that will resonate with your consumers.
megatrends are presented in our TrendScenteur® tool
trend reports delivered each year to customers
categories and business sectors analyzed
fragrances submitted based on TrendScenteur® forecasts
Staying ahead of the game
To remain competitive and ensure we deliver best-in-class fragrances that stay ahead of trends, we partner with AI companies that allow us to capture the pulse of consumers in real time. This enables us to detect emerging concepts and ingredients gaining traction on social media and translate these insights into inspiring fragrance creations for you, our customers, with speed and relevance.
Analyzing consumer scentiment
TrendScenteur® allows our Marketing experts to dive beneath the surface to study and analyze consumer sentiment and brands that have successfully embraced emerging trends. In a rapidly changing world, TrendScenteur® allows us to propose new, scented product concepts before they’re adopted by your competitors. It opens the way to new opportunities and can guide how we fragrance your brands towards success.
TrendScenteur® opens new possibilities
In a fast-moving world, being able to propose scented products that will resonate with your consumers, TrendScenteur® is a precious forecasting tool for its ability to:
- Identify global and local mega trends
- Inspire new project briefs for our creation team
- Translate emotions, lifestyles and habits into olfactive possibilities
- Connect fragrances with current values: sustainability, self-care and inclusion
Our consumer research Marketing tools
Translating trends into new product concepts
The Designers in our Creative Studio translate TrendScenteur® insights into relevant graphical elements and product concepts through design. Their creative direction, covering packaging, branding and visual storytelling is guided by a deep understanding of design trends, consumer insights and competitive bench-marking. These proposals give another dimension to your scented products, allowing them to stand out in the marketspace and in the minds of consumers.
Shorts
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Latest stories
The Olivante® story in four installments Part III: The key role of a passionate supplier in making Olivante®
In the first installment of this four-part series on Olivante®, we discovered how the inception of the Olivante® idea dates back to an olfactive experience our leader of proprietary ingredient development, Felipe San Juan had as a child. In the second installment, Felipe answered a range of questions on captives and why they matter in…
The Olivante® story
– Part II: What is Olivante® and why it matters?
At Eurofragance, we get a lot of questions relating to our made in-house proprietary perfumery ingredients, often referred to as captives. Felipe San Juan, R&D Manager Ingredients & Fragrance Performance at Eurofragance, who has been leading the captives development team for over five years, answers some of the most frequently asked questions about his work…
The Olivante® story
– Part I: From a childhood memory to a new fragrance ingredient
The story of the olive tree and how its fruit has come to be consumed in cultures around the world is well documented. What is less known is how a little green fruit from the Mediterranean region can be transformed into a marvelous fragrance ingredient. This is the story of Olivante®, Eurofragance’s fourth proprietary fragrance…
Scentphony, Euphorion® and a Whole Lot More at
in-Cosmetics Global in Paris
We were in Paris last week for the third year in a row to attend the in-cosmetics Global fair. At our stand visitors discovered exciting new fragrances, innovations and product applications all served with a heavy dose of creativity. Most notably, this year, our main theme was Scentphony which brought together the worlds of perfumery…
Euphorion®: A Fresh Perspective
The word “freshness” is used, overused and even misused in perfumery. While freshness is an important descriptor to describe the olfactive characteristic of certain ingredients, perfumes, environments… the adjective has become somewhat of a catchphrase. How many times have we heard “it smells fresh,” when someone doesn’t know how to describe a fragrance, but they…
Eurofragance and Tily Tea, We Blend Together
Perfumery has always been about being able to access admirable raw materials in order to create admirable fragrances. Eurofragance Perfumers expect nothing less than the best ingredients to express their creativity and delight consumers. The same can be said about great Chefs or… Tea Masters. This was the driving idea for reaching out to Tily…
ICON – An Innovative Strategy for an Improved Perfumery Palette
Perfume creation has always been a story of ingredients and how they can be artfully selected, dosed and blended to deliver memorable sensorial experiences. To achieve this goal, every self-respecting perfume house, offers its scent designers a palette of perfumery ingredients to work with. Eurofragance is no different, except on two counts. First, our global…
BWME 2023: Scents, Trends, Metaverse & More
BWME 2023: Scents, Trends, Metaverse & More It’s time to talk about Beautyworld Middle East 2023! The largest beauty trade show in the Middle East is right around the corner, scheduled to take place between October 30th and November 1st in Dubai. As you can imagine, at Eurofragance we are counting the days to the…
Verdenix®: Our Silver Bullet for Counteracting Malodors
Every now and then a new perfumery ingredient comes around and changes the playing field. This is the case with the launch of our latest proprietary ingredient named Verdenix®, which has demonstrated superior malodor counteracting properties. In addition to being able to fight foul smells, Verdenix® respects our sustainability philosophy. This active ingredient is an…
What’s That Smell? Counteracting Malodors to Restore a Sense of Serenity
We’ve all been there. We’ve stepped into a room that reeks of stale cigarette smoke. Prepared a dish with garlic and onions, and not been able to wash off their stubborn smell from our fingertips. Felt embarrassed by leaving the bathroom not smelling at its best. There are many types of unpleasant smells, and they…
