Eurofragance Perfumers are called upon to create perfumes for air freshening and home fragrancing devices from Indonesia to South America, and innumerable markets in between including those of the Middle East. Our fragrance creators are particularly sensitive to local preferences, cultural traditions and the favored formats in each market. For every country, the Marketing and Development Teams are already familiar with the country’s age-old traditions, typically local ingredients and most compelling concepts that will catch your consumers’ eye (then nose). With regards to format, our Perfumers and Fragrance Development Managers already create scents for some of the world’s top selling formats, including scented candles, reed diffusers, electric diffusers, gels and bakhoor.
of consumers want Air Care products that smell as natural as possible
of Gen X consumers use Air Care products everyday
of consumers in the UK expect their Air Care product to remove bad odors
of Gen Z consumers are willing to pay more for scents that complement their personal fragrance
Scents to embellish your
living space
The men and women in our Innovation Center have developed a range of exciting technologies that perfectly answer the functional and emotional benefits that your consumers seek in Air Care products. We have different malodor counteracting technologies that can handle unpleasant smells of all kind. And, we have innovations that dramatically extend fragrance enjoyment or that can deliver mood-enhancing scents to your consumers.
In Air Care, fragrances are primary drivers of product performance. Consequently, it is essential that their design be aligned with specific requirements for each format, meaning that close collaboration with Perfumers is paramount. Our ITMs work on enhancing fragrance diffusivity in the air, with particular attention to optimizing performance for affordable formats, common in Asian markets.
Perfumers will leverage these advanced technologies in the creation of new fragrances, ensuring that the latest innovations are fully integrated into their scent compositions. Additionally, our scientists work on the integration and deployment of advanced technologies in final products to further elevate consumer experience.
