- For the first time, the company hosts a private experience at TFWA Cannes to showcase a niche fragrance collection inspired by avant-garde pastry making and olfactive experimentation
- Developed through TrendScenteur®, Eurofragance’s marketing trends forecasting platform designed to identify key fragrance trends, Atelier Nova is built around four creative concepts: Raw, Ferment, Contrast and Indulge
Barcelona, September 30, 2026 – The international fragrance house Eurofragance unveils Atelier Nova, a niche fragrance proposal that explores new ways of understanding olfactive creation. Developed through TrendScenteur®, the company’s platform dedicated to identifying trends and transforming them into strategic insights and creative directions for perfumery, Atelier Nova offers a fresh perspective on artistic fragrance creation.
Under the claim “A New World of Scents,” the project is conceived as a creative atelier that connects global cultures, sensorial design and perfumery, offering brands a source of inspiration to develop relevant, coherent and applicable olfactive territories.
Designed as an immersive experience, Atelier Nova invites audiences to discover a vision of perfumery that draws inspiration beyond its traditional references. The collection takes its cue from haute gastronomy, transforming ingredients, textures, contrasts and processes of transformation into new olfactive narratives.
At a time when globalization, holistic experiences and new forms of sensorial escapism are becoming increasingly relevant, Eurofragance proposes an immersive experience that enables the exploration of trends through smell and taste, translating them into creative directions for perfumery.
The concept is built on a distinctive source of inspiration: avant-garde haute pâtisserie as a laboratory of innovation. Its technical precision, interplay of textures and temperatures, visual architecture and contrasts provide a framework for imagining fragrances with a modern aesthetic and strong storytelling potential.
The four concepts behind Atelier Nova
The collection is structured around four creative universes: Raw, Ferment, Contrast and Indulge, each designed to explore different sensorial and emotional territories. Together, they shape a collection that celebrates creativity and reflects a contemporary interpretation of artistic perfumery.
- RAW – The origin in its purest form
The starting point of Atelier Nova. An exploration of matter in its most essential state. It evokes clear and immediate sensations, where texture and a “natural” reading dominate the composition, before any transformation process begins.
Perfumers: Soizic Beaucourt and Lorena Piera.
- FERMENT – When time transforms matter
The territory of metamorphosis: slow processes that bring depth and reveal new layers as they evolve. It suggests a living profile, rich in changing nuances, much like an ingredient reshaped over time.
Perfumers: Lucas Sieuzac and Soizic Beaucourt.
- INDULGE – Abundance, pleasure and a lasting impression
The most hedonistic universe within the collection. Inspired by abundance, pleasure and contemporary indulgence, it proposes sophisticated and enveloping compositions where olfactive richness leaves a lasting impact.
Perfumer: Angéline Léporini.
- CONTRAST – The creative power of opposites
The energy of sensorial collision: compositions that play with oppositions to stimulate perception and sustain attention. A universe where warm and fresh, sweet and acidic, mineral and vibrant coexist, creating tension and surprise.
Perfumers: Belén Garcia and Lorena Piera.
Beyond fine fragrance applications, Atelier Nova explores new forms of olfactive expression through innovative formats designed to enrich the sensorial experience. Each creation is presented through a specific application, including a jelly perfume stick, a silky perfume powder and other concepts that reinterpret traditional perfumery codes while expanding possibilities for fragrance interaction.
“With Atelier Nova, we challenge the rules of creativity by pushing the boundaries. Inspiration from haute pâtisserie provides an extraordinary framework for discussing technique, texture, contrast and the future of olfaction through the language of fragrance and flavor, while helping brands translate those creative directions into tangible concepts,” explains Simona Gentili, Senior Global Marketing Manager Fine Fragrance & Air Care.
Eurofragance unveiled Atelier Nova during an exclusive client event held as part of the TFWA World Exhibition & Conference (TFWA Cannes). The experience was designed as an immersive journey in which inspiration from the Future Gastronomy Lab was translated into the world of fragrance through artistic direction and a narrative built around the collection’s four creative universes.
As part of this sensorial journey, Eurofragance partnered with French pastry chef Philippe Tayac, founder of Maison Philippe Tayac Pâtisserie, incorporating a gastronomic proposal that accompanied the olfactive discovery process: three haute pâtisserie bites designed to amplify the story through texture, contrast and indulgence.
Following its presentation at TFWA Cannes, Atelier Nova will be available to clients and brands interested in exploring this new vision of perfumery and discovering the creative possibilities offered by the collection.
