A creative and efficient development process
We feel strongly about developing the one fragrance that will perfectly answer your brief. Perfumes are not interchangeable, and they don’t all carry the same message, benefit or promise. In each product category, the Fragrance Development Manager (FDM) will guide the Perfumer and other team members to the completion of your project, collaborating with specialists in their local network and other Creative Centers.
When you fall in love with one of our fragrances, it’s because there was perfect chemistry between different Eurofragance professionals who understood one another perfectly, and were able to work creatively and efficiently together.
formulas created for fragrance projects annually
projects a year led to launched fragrances
development people worldwide creating winning fragrances
samples prepared per year to support global
development
Fragrance
development cycle
A fragrance begins with a story
- Whether it’s a project initiated by you, or a proactive approach from our side, the reason for creating a fragrance is usually driven by the desire to tell a story, or answer a consumer need.
- Once the Key Account Manager, with input from all stakeholders, has issued a brief and assigned key responsibilities, an FDM takes on the lead of the development project.
- The FDM is the central actor of your project and will accompany the development of your perfume until submission day.
- Because every project is different, the FDM will reach out to different internal specialists who will need to get involved.
Behind the Scents
With Laura Laville, a Creative Center Manager
Good team chemistry is important
- Individuals with different roles will be called upon for the expertise they have in their field to bring your project to fruition.
- The FDM will guide the Perfumer in the creation of your fragrance, but will also rely on the know-how and creativity of other colleagues in every Creative Center.
- The design of your scent will incorporate consumer insights, technical expertise, sensory findings and maybe even a captive developed by our R&D team.
- Because everyone has a key role to play, the final result will be larger than the sum of its parts.
Personal Care
Evaluating fragrance performance of deodorants with Rafael Izai
Perfumery is an intangible artform
- Fragrances might be invisible and intangible, but every single project is real, and is approached with a fresh perspective and can take on varying forms.
- Our Creation and Innovation teams work on projects across all product categories, ranging from a niche fine fragrance to a mass market fabric softener via a top selling scented candle.
- Because each product has a different formula, it requires our creators to craft a fragrance perfectly suited to your product and its base.
- Regardless of the development challenges we face, our objective will always be a finished perfume that is safe to enjoy and tells a compelling story.
Dream Makers: The Essence Within
Master Perfumer Olaf Larsen
We handle complexity with ease
- It will take numerous iterations, smelling sessions and reworks, before Perfumer and FDM agree that they have winning proposition.
- But its’s not over yet; an ITM Manager will conduct stability tests on your perfume to guarantee it doesn’t separate, discolor or change olfactively over time.
- Regulatory teams then step in to ensure your perfume is safe and complies with international regulations and local legislation.
- A great scent must perform and conform—this is simply non-negotiable.
Personal Care
Creating a soap bar with Chua Shu Quan
Going the extra mile before we submit
- In certain cases, the FDM will proactively involve ITM scientists to propose different formulas or ways your fragrance can be enjoyed by consumers.
- The Marketing team will work on a submission presentation, while Graphic Designers might be also called in to think up what design elements can further bring your project to life.
- Ultimately, the fragrance we create for you must answer the brief, and should help differentiate your brand in the marketplace.
- The final step—and most rewarding for all stakeholders—happens when we successfully present a finished fragrance that will delight you and your consumers.
Eurofragance Pulse
A day in the life of Lauriane Allangba, a Marketing Manager
Leveraging our network of Creative Centers to develop winning fragrances
Eurofragance has Creative Centers in Barcelona, Dubai, Mexico, Singapore, India and Indonesia. While each entity has acquired an expertise in certain product segments and regional market preferences, you can call on us for your fragrance development project in any of these six hubs. In each Creative Center, you will find Perfumers, Marketers, Scientists… working with the same palette and procedures. The Creative Centers are all connected, meaning that you can benefit from the expertise of Eurofragancers working on the other side of the planet. For instance if the creation team in Indonesia is working on a Middle-Eastern type fragrance brief, they can count on the help and input from the team in Dubai.
The needed facilities and equipment in all six Creative Centers
With our expansion into new markets, our wish was for all local teams to have access to the same tools and facilities. Today, this is pretty much the case across all six Creative Centers. Every site has application labs, analysis labs, GCMS equipment and evaluation cabins or rooms of different sizes. We have evaluation cabins and rooms for Air Care products, separate rooms for Home and Personal Care products to avoid cross contamination. In certain instances, we have spaces filled with washing machines, or dryers, but also a drying area to hang handwashed laundry. Because precision matters, in some instances, we have separate rooms to evaluate liquid detergents and fabric softeners. And, we even have an actual hair salon to evaluate Hair Care products.
The central role of Fragrance Development Managers (FDMs)
Put simply, FDMs guide the development of fragrances from inception to final product, through evaluations, selections and improvements along the way. Within the Creative Center, FDMs are at the hub of your development project. They know raw materials by heart, as well as what ingredients and macro trends are up-and-coming. This knowledge, along with extensive experience and market data provides them with the confidence to trust their intuition to complete your project. Hours will be spent smelling, evaluating, tweaking and smelling again. Once finished, their fragrance will be presented to you and the verdict will be yours.
Innovation and technical expertise for optimal fragrance experiences
A great fragrance is not only about creating a perfect blend of beautiful ingredients, it is also a great deal of technical know-how and innovative problem solving. At particular steps of the development of a fragrance, different experts with specific scientific backgrounds are called upon for their competencies. They each have a precise role to play and collaborate with Perfumers, FDMs and other professionals to ultimately deliver an outstanding finished fragrance.
At the heart of your project: your consumer
When we develop a fragrance for your consumers, we approach the project from their perspective. Of course, we want to meet their needs and please their senses, but often, we must anticipate their desires with scents that go beyond their imagination or expectations. To do this, our FDMs, Perfumers, ITMs and Marketing Specialists immerse themselves in your brand’s universe to fully understand your target, market and competition. Working together they can, for instance, imagine new product concepts that will be matched with the most adequate fragrance. We also pour over market research studies and look for new product opportunities for you to consider, and for us to fragrance. The expertise we can offer you goes well beyond fragrance development.
Sustainable fragrance development
Sustainability has become a mantra at Eurofragance; it permeates every department and the Creation team is no exception. Our Perfumers and FDMs pay great attention to “making scents, caring for people and planet.” In our database of raw materials, we have identified the ingredients that offer verified sustainability values—and we continue to work with suppliers to expand this list. FDMs and Perfumers naturally gravitate to these ingredients because it is the right thing to do, and because it also allows you to make meaningful product claims that matter to your consumers.
We’d love to get to know you
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