Love is literally in the air!

It is Valentine´s Day! Everywhere we find adverts and also people encouraging us to celebrate it, to buy something for the person we love, etc. However, today´s post doesn´t pretend to push you to buy anything. We just want to talk a bit deeper about the connection between scents and love. Do scents affect our feelings? Well, they do! They can have an effect on our mood, our emotions and even on the sexual attraction we feel towards someone! Shocking, isn´t it?

We have previously talked about how scents change our mood or the power of fragrances to create unique atmospheres. But, what about the effect of fragrances on our feelings?

The sense of smell is considered among the five senses in the same way hidden love is considered among all types of love, they both are commonly underestimated but definitely powerful as they have got an intense effect on our daily life. When thinking about a person we love, most of us can remember their body scent, their particular fragrance or their perfume. There is a strong connection between smell and memory.

How do scents affect love? Smells, emotions and sexual response are all processed in the same brain area. Should we then talk about love at first sight or love at first sniff?

Then we could also talk about pheromones, despite not being scientifically demonstrated, these chemical substances that our body could be producing and liberating are believed to be able to reach other people and can produce a response on them. It is thought, though, that not everyone reacts to pheromones in the same way. It is the same than in love, we all don´t fall in love with the same person, nor we like same scents.

Not all of us are fully aware of the importance of the smell in humans and also in animals. To give you an example: did you know that some male butterflies can smell female butterflies even when they are 20 kilometres away?

Moreover, coming back to humans, men and women have different scent preferences, different responses to smells, different feelings. Anyway, the reality is that they all can feel the effect of certain fragrances in their emotions.

That is why at Eurofragance we highlight the importance of the sense of smell through initiatives like the contest “The fragrance of the day” among our employees and by supporting research into different diseases.

We want to be a global leader Capturing Sensations with our fragrances so that they promote well-being and happiness, so that they make you fall in love with life!

And always remember, love is literally in the air!