
Jun 20, 2016
How business vitality improves companies’ performance
To be a global leader by Capturing Sensations with our fragrances we have had to invest, investigate and believe in our team. The result comes as four Creative Centres around...
Spain, Mexico, Turkey, United Arab Emirates or Singapore. What is their most known smell? What comes to your mind? Orange blossom, mint, incense, jasmine, coral?
We have already told you about the scientific connection between smell, memory and behaviour. However, there are other aspects we must consider when we talk about smell and they are culture and geographical factor.
“In combination with vision and tactility, smell and the other apparently “non-spatial” senses provide considerable enrichment of our sense of space and the character of place”. (The Smell Reader, edited by Jim Drobnick).
This means we can easily associate determinate smell to places we have visited or places we have lived in. The scent of the rosemary outside our house, the fragrance of the roses in our neighbours’ garden or the smell of wet grass in the country side, for sure all of us have in mind a specific smell we can associate to a determinate place.
We thought that you would be curious about which are the most recognisable smells in the countries where Eurofragance operates so here you have:
What scents remind you of your country?