Rhubarb, fall trendy accord

Colourful arrangement of fresh red fruits.

Know all the secrets of this curious veggie

Each season comes with new scents to our homes. New ingredients appear in the fragrance world, new raw materials that become in style, new accords that surprise our senses. This autumn, Whole Foods Market has released its top food trends for 2018 with two of them influencing strongly the art of perfumery. The first one, floral inspiration is finally in full bloom: edible petals go mainstream. The second one, root-to-stem cooking, which makes use of the entire fruit or vegetable, including the stems or leaves that are less commonly eaten. We have selected rhubarb as accord of the season, which gathers both trends: a floral hint and stem and leaves accords. Rhubarb is the olfactory note you need to smell.

What is rhubarb?

Rhubarb is a type of plant with large leaves and long fleshy edible stalks with a deep red colour and small flowers. Despite not being a fruit, but a vegetable, it is commonly used in kitchen as if it was and used to make pies and other desserts. Rhubarb has a very intense tart flavour, and sugar is needed to offset this tartness. Sweet strawberries are often combined with rhubarb to balance its flavour, although apples, figs, pear and raspberries can also complement rhubarb´s taste. Besides, there are some spices that go well with rhubarb such as ginger, cinnamon or nutmeg.

Where is it grown?

Rhubarb is a very easy plant to grow and that is why it is grown widely. In mild climates, rhubarb is one of the first food plants harvested, usually in mid- to late spring (April/May in North Hemisphere, October/November in South Hemisphere). This plant flourishes in areas of direct sunlight but it is also grown with greenhouse production, hence it is available throughout much of the year.

How is it used in perfumery?

What about rhubarb used to create fragrances? Rhubarb isn’t a raw material itself, we cannot get any essence from this plant. However, it is used by perfumers as a source of inspiration. When we see accords of rhubarb in perfumery is thanks to the mastery of perfumers. They blend different ingredients in order to create captivating scents.

The rhubarb accord varies frequently because is not only made from one note, as we just said, but a concoction of different ones: citrus, fruity, floral and vegetal notes. The result: fresh, sweet, sour and fruity fragrances that Capture Sensations.  Rhubarb fragrances bring fresh air to personal care products, adding sophistication and elegance to our daily routines.

Autumn, you smell so good!

Short stories

CSR & SustainabilitySubtitle Here

What is our Community Day

Behind the ScentsSubtitle Here

With Pedro Garcia, a Regulatory Affairs Manager

Fine FragranceSubtitle Here

Analyzing a fragrance with Osman Sahin

Related stories

The Olivante® story in four installments Part III: The key role of a passionate supplier in making Olivante®

In the first installment of this four-part series on Olivante®, we discovered how the inception of the Olivante® idea dates back to an olfactive experience our leader of proprietary ingredient development, Felipe San Juan had as a child. In the second installment, Felipe answered a range of questions on captives and why they matter in…

Felipe San Juan, R&D Manager Ingredients & Fragrance Performance at Eurofragance, harvesting olives from a tree for Olivante.

The Olivante® story
– Part II: What is Olivante® and why it matters?

At Eurofragance, we get a lot of questions relating to our made in-house proprietary perfumery ingredients, often referred to as captives.  Felipe San Juan, R&D Manager Ingredients & Fragrance Performance at Eurofragance, who has been leading the captives development team for over five years, answers some of the most frequently asked questions about his work…

Spanish olives harvest for Olivante captive

The Olivante® story
– Part I: From a childhood memory to a new fragrance ingredient

The story of the olive tree and how its fruit has come to be consumed in cultures around the world is well documented.  What is less known is how a little green fruit from the Mediterranean region can be transformed into a marvelous fragrance ingredient.  This is the story of Olivante®, Eurofragance’s fourth proprietary fragrance…

Introducing Scentphony by Eurofragance in Cosmetics Global in Paris

Scentphony, Euphorion® and a Whole Lot More at
in-Cosmetics Global in Paris

We were in Paris last week for the third year in a row to attend the in-cosmetics Global fair. At our stand visitors discovered exciting new fragrances, innovations and product applications all served with a heavy dose of creativity. Most notably, this year, our main theme was Scentphony which brought together the worlds of perfumery…

Magdalena Rey and Felipe San Juan, Eurofragance teammates, discussing in laboratory setting.

Euphorion®: A Fresh Perspective

The word “freshness” is used, overused and even misused in perfumery. While freshness is an important descriptor to describe the olfactive characteristic of certain ingredients, perfumes, environments… the adjective has become somewhat of a catchphrase. How many times have we heard “it smells fresh,” when someone doesn’t know how to describe a fragrance, but they…

Eurofragance perfumers and Tily Tea, the Singapore-based, premium tea brand.

Eurofragance and Tily Tea, We Blend Together

Perfumery has always been about being able to access admirable raw materials in order to create admirable fragrances.  Eurofragance Perfumers expect nothing less than the best ingredients to express their creativity and delight consumers.  The same can be said about great Chefs or… Tea Masters.  This was the driving idea for reaching out to Tily…

Professional perfumer examining flowers in field.

ICON – An Innovative Strategy for an Improved Perfumery Palette

Perfume creation has always been a story of ingredients and how they can be artfully selected, dosed and blended to deliver memorable sensorial experiences.  To achieve this goal, every self-respecting perfume house, offers its scent designers a palette of perfumery ingredients to work with.  Eurofragance is no different, except on two counts.  First, our global…

BWME 2023 cover

BWME 2023: Scents, Trends, Metaverse & More

BWME 2023: Scents, Trends, Metaverse & More It’s time to talk about Beautyworld Middle East 2023!  The largest beauty trade show in the Middle East is right around the corner, scheduled to take place between October 30th and November 1st in Dubai.  As you can imagine, at Eurofragance we are counting the days to the…

Intruding Verdenix captive

Verdenix®: Our Silver Bullet for Counteracting Malodors

Every now and then a new perfumery ingredient comes around and changes the playing field.  This is the case with the launch of our latest proprietary ingredient named Verdenix®, which has demonstrated superior malodor counteracting properties.  In addition to being able to fight foul smells, Verdenix® respects our sustainability philosophy.  This active ingredient is an…

Introducing Europure captive

What’s That Smell? Counteracting Malodors to Restore a Sense of Serenity

We’ve all been there.  We’ve stepped into a room that reeks of stale cigarette smoke.  Prepared a dish with garlic and onions, and not been able to wash off their stubborn smell from our fingertips.  Felt embarrassed by leaving the bathroom not smelling at its best.  There are many types of unpleasant smells, and they…

Person holding and smelling a flower stem.
Master perfumer

Having a good nose is a great start to becoming a perfumer, but it's not enough on its own.

Here goes your text. Select any part of your text to access the formatting formatting toolbar.

See all events
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Share

Copy