- The five new perfumes were all fragranced with Euphorion®, the company’s third captive ingredient, as part of its Scentphony experience, a multisensorial event that fused scents and sound in an immersive journey at Beautyworld Middle East
Barcelona, November 21, 2024 – The fragrance house Eurofragance, showcased five new fragrances at Beautyworld Middle East, the leading trade fair for the beauty industry in the Middle East, which took place in Dubai from the 28th to the 30th of October. These five creations, designed by the company’s Perfumers, featured its new captive Euphorion®, an exclusive ingredient in Eurofragance’s ICON palette, known for its fresh olfactive profile that gives a real boost of freshness to fragrance creations even when used at tiny doses.
An inspiring sensorial universe
With this collection of perfumes, Eurofragance translates into fragrance creations some of the most significant trends in the industry today, such as the interest in emotional connection through fragrances, multisensorial experiences, along with the company’s firm commitment to sustainability. With EuphorionTM at their core, each perfume creation was meticulously designed to inspire and evoke a memorable sensorial experience.
- Pearl Rhapsody: created by Master Perfumer, Olaf Larsen, in line with the trend of reconnecting with authenticity and exploring cultural roots, this fragrance has a woody, amber scent that evokes the local Middle Eastern heritage and a commitment to sustainability, in an appeal for more authenticity and a return to essential values.
- Disco KHLJ: captures the spirit of today’s celebrations, where the need to get together and celebrate as a community comes alive. Designed by Soizic Beaucourt and Julia Rodríguez, this amber and fruity fragrance captures the festive energy of disco music along with Khaleeji rhythms, creating an experience that celebrates togetherness and the revival of social life.
- Soul Frequency: with a more citrusy touch, this fragrance, created by Master Perfumer Belén Garcia, embodies the growing trend of wellness and self-care in the industry.
- Pixel Beat: is a fruity floral fragrance, infused with nostalgic sweetness in line with the trend of exploring vintage concepts and reinterpreting childhood memories; elements that captivate consumers seeking sensorial experiences that reconnect them with their past. This scent was created by Senior Perfumers Angéline Leporini and Lucas Sieuzac.
- Neo Rave: with notes of cardamom and incense, this creation by Perfumer David Mallo is a woody and aromatic fragrance that embraces the future, inspired by the emerging trend of the metaverse and the exploration of digital worlds.
A memorable olfactive and musical journey
Eurofragance showcased its new selection of fragrances at its 210 m² stand, located at number S2-C23, inviting visitors to immerse themselves in the Scentphony experience: a multisensorial festival that brought together the rich cultural heritage of the Middle East, where music and fragrances converged to create an unforgettable sensorial experience.
In this collaborative project, Music Composers Ahmed Younis and Essa Hashemi created five musical compositions that inspired the development of five fragrances by Eurofragance’s Perfumers. This process of artistic co-creation has resulted in soundscapes that enrich the perfumistic experience through music.
- Pearl Rhapsody: is a symphony of the soul of the Gulf, where the rhythm of fishermen’s drums meets the whispering serenity of the desert. The melody unfolds as the sun sets over the dunes and the waves. The echoes of tradition and nature are captured in a fragrance that symbolizes a timeless land ready for change.
- Neo Rave: This is the intense music piece in the collection, with powerful synthesizers and techno beats made for dancing. It is an energetic composition that pushes the boundaries between traditional and modern sounds. Deep basslines and vibrant beats are overlaid with subtle Middle Eastern motifs, creating an intense and immersive audio experience. Elements of trance and techno are blended together to produce a futuristic take on cultural fusion.
- Soul Frequency: A composition that explores the healing power of music with specific frequencies known for their therapeutic effects, layered over house beats that inspire physical expression.
- Pixel Beat: This upbeat pop song incorporates fun electronic sounds and catchy melodies. Inspired by the digital age, it features chiptune elements reminiscent of classic video games, combined with modern pop influences.
- Disco KHLJ: This song celebrates unity by merging heavy Khaleeji rhythms with energetic disco beats. It combines the percussive energy of traditional Arabic instruments, such as the doumbek and riq, with the infectious rhythms of classic disco. The result is a vibrant song that invites you to dance and embodies communal joy and unity.
EuphorionTM, innovation 2024
Euphorion® is Eurofragance’s third captive ingredient and the first synthetic one in its Captives collection within the ICON Program, marking a new era in the company’s universe of exclusive ingredients. Created by the Eurofragance Innovation Center, this proprietary ingredient delivers intense freshness in the Perfumer’s fragrance formula. This is an ingredient that not only delivers an intense natural, fresh sensation like no other, but also offers a longer-lasting freshness experience. It generates minimal waste and delivers maximum impact in a minimum dose.
This captive ingredient serves as the unifying element that weaves together the essence of the five fragrances. It connects the olfactive journey while also inspiring particular musical notes, harmonizing the spirit of the five songs. In both fragrance and sound, Euphorion® acts as the bridge that connects and elevates each creation, making them part of a shared and distinctive experience.
