Markus Steger, the Managing Director of Eurofragance in Asia says, “the new Creative Centre will provide the tools that will enable us to create fragrances that will increase the competitiveness of Eurofragance even more in the area due to closeness to the client, which is fundamental in our strategy”. Steger will be accompanied by 14 professionals, including the perfumer Henry van den Heuvel, who will move to Singapore at the beginning of January and for whom “this new investment should lead to a rapid growth in the region”. Wea San Yeo, the Senior Fragrance Development Manager at Eurofragance, and an expert in the Asian market, will also move to the new center. The FDM also stated that “the Creative Centre will provide immediate information on local tastes and trends and will reduce the response time to clients’ needs”.
Eurofragance is undertaking an ambitious growth plan at an international level, for which the Creative Centres are fundamental. With Singapore, Eurofragance now has four centers, including those in Dubai, Barcelona and Mexico. Mainly dedicated to the design, evaluation and development of applications and fragrances, the Creative Centres are a fundamental pillar in the company’s strategy and in the ability to generate added value for its clients.
