- Eurofragance’s CEO, Laurent Mercier, has reorganized the company’s management team to achieve the major goals in the 2024-2027 strategic plan
- The new structure promotes collaboration between regions and accompanies regional customers in their international rollout
- Clara Mena has been promoted to the executive committee and Joan Pere Jiménez and Olegario Monegal are taking on new roles
Barcelona, June 26, 2024. The multinational fragrance company Eurofragance has reinforced the structure of its management team by appointing Clara Mena to the position of Chief Operations Officer and creating two new positions: Chief Market Officer and Chief Business Development Officer, which will be held by Joan Pere Jiménez and Olegario Monegal respectively. This is a strategic move aimed at achieving the objectives in the company’s new plan for 2024-2027.
Eurofragance decided to adopt a matrix organization model back in 2018. “Since doing so, we have seen how effectively merging our regional and global approaches has allowed us to define and execute successful strategies,” says Laurent Mercier, the company’s CEO. “That achievement is reflected in our consistently positive results and the satisfactory completion of our previous strategic plan. Today, we are embarking on a new plan in sound financial health, with tried-and-tested efficiency models and clear expansion goals. Our aim is to become more competitive and ensure sustainable growth in an increasingly demanding and dynamic environment.”
Eurofragance is currently implementing the first stage of its new strategic plan. As such, the company has made significant changes to ensure greater discipline during periods of rapid growth and to optimize project allocation to existing resources. Those changes have included creating the positions of Chief Market Officer and Chief Business Development Officer, and bringing fresh blood to the position of Chief Operations Officer.
Clara Mena’s role as the new Chief Operations Officer will be crucial in strengthening the supply chain and operations to meet growing global demand and maintaining the high level of customer service for which Eurofragance is renowned. Given the company’s sales growth, one of her main responsibilities will be to lead the expansion of critical manufacturing plants in different parts of the world. “Over her ten years at Eurofragance, she has acquired extensive experience across Supply Chain Management and Operations, making her the natural choice for this strategic position,” says Mercier.
Meanwhile, the Chief Market Officer will be responsible for ensuring that Eurofragance meets its financial targets for 2027. To that end, Joan Pere Jiménez, who is appointed to this newly created position, will be tasked with establishing key performance indicators (KPIs) in the eight subsidiaries, and driving integrated customer relationship management (CRM) and the global deployment of sales and operations planning (S&OP). Having spent over 10 years with the company, Jiménez has an impressive track record in the various posts he has held, including his leadership of the EAT (Europe, Africa and Turkey) and APAC (Asia Pacific) subsidiaries. “He has shown a great ability to mold new talent into teams,” states Mercier.
Olegario Monegal will become Chief Business Development Officer, a role geared to establishing Eurofragance as a partner of choice for leading regional and international consumer goods companies. Monegal will direct the global business units (Fine Fragrance and Home & Personal Care) and the marketing team and will focus on the commercial strategy for key potential and strategic customers. He has valuable experience in global account management and key customer acquisition. “He jump-started the marketing department and developed business-unit management,” remarks Mercier.
Additionally, Balwinder Rolley will assume the role of General Manager for the Asia Pacific region, taking up the challenge of supporting regional expansion in line with the new strategic plan. Her experience and leadership will be important to achieving the plan’s objectives.
These new appointments underline the status of Eurofragance as a sector leader and further consolidate the company’s commitment to excellence, relentless competitiveness and gender equity.
