EuroMotion®
Fragrances that get you in the mood

Eurofragance has developed a new key to the world of emotions with EuroMotion®, a technology combining the well-established and documented power of aromachology based on the use of selected essential oils with the attention-grabbing effects created by Euphorion®, one of our proprietary fragrance ingredients. EuroMotion® covers an array of positive emotions ranging from the soothing territories of “balance” and extending all the way to energy-filled “euphoria.” Such emotions can be created and reinforced with combinations of materials with sensory-demonstrated olfactive benefits. EuroMotion®, get in the mood!

Our Scientists speak up on EuroMotion®

Our approach to innovation

“Our EuroMotion® technology allows Perfumers to craft, through their skill and knowledge, one-of-a-kind fragrance experiences. Based on aromachology-active raw materials working in synergy with our proprietary ingredient Euphorion®. EuroMotion® is ideal for Fine Fragrance, Home and Personal Care projects. Thanks to the “tech inside” concept, our fragrances are already formulated with EuroMotion® and ready to integrate in your manufacturing process.”

Marco Lombardi

Senior Technical Category Manager (Barcelona, Spain)

Euphorion® boosts emotional benefits

Beyond its extraordinary olfactive profile leveraged by Eurofragance Perfumers to design fragrances with a distinct freshness profile, Euphorion® also enhances this characteristic in other ingredients in the perfume composition. It was also demonstrated that Euphorion® is a powerful activator of the human trigeminal pathway, in particular in triggering the TRPA1 receptors, an effect often associated with increasing the noticeability of fragrance. When associated with selected essential oils, it further reinforces their impact and perceived benefits related to emotions.

Benefits to the consumer

EuroMotion® is a technology designed to deliver feel-good benefits to consumers and fragrances play a key role in delivering such positive feelings. The right fragrance can put you in the right mood, stimulate an emotional response or lift your spirits. Thanks to the inclusion of Euphorion®, beautiful EuroMotion® fragrances can legitimately support claims related to mood enhancement such as: balance, confidence, attraction, focus and joy.

Benefits to the manufacturer

As with many of our technologies, the fragrances that we will develop for you come fully loaded with our innovations. Once again, there are no additional production steps. It would make sense however, that we discuss the project and the claims you wish to make before issuing the brief. This way we can present different alternatives and expose what ingredients, once included in the formula, would be most susceptible to deliver the emotion you wish to trigger.