EuroPure®
Experience pure serenity

Eurofragance is at the forefront of technologies that successfully fight unpleasant odors and offers a portfolio of malodor counteracting solutions (MOC). Our technologies either reduce the perception of disagreeable smells through sensory counteraction or eliminate it by chemical reaction to tackle the bad odor at the source. These innovative solutions can be combined and even supplemented with certain Eurofragance captives for added efficacy. Our EuroPure® technologies are particularly suited for fabric care products, bar and liquid soaps and air fresheners. In any format, thanks to EuroPure®, a sense of well-being and purity is restored.

Verdenix® boosts malodor counteraction

Following the launch of our first captive, Sylven®, we pursued research on the fraction of remaining material. By further purifying the leftover liquid, we obtained a new perfumery ingredient, which we named Verdenix®. This is an upcycled, technical ingredient that acts as a performance accelerator to counteract malodors. Verdenix® reinforces our EuroPure® platform and is integrated into odor fighting fragrance compositions in all types of product applications.

Benefits to the consumer

A foul smell can often be a major cause of personal embarrassment. Whether it’s sweat, musty clothes or stale smoke, even a little of these foul odors, is too much. Consumers want to address the issue and resolve it quickly. EuroPure® solves the problem by restoring a perception of freshness thereby making your consumers feel reassured, and thanks to Verdenix® the action is swifter than ever.

Benefits to the manufacturer

With EuroPure®, the technical solution to combat disagreeable smell is integrated in the fragrance we sell you. EuroPure®, with Verdenix® inside, isn’t a distinct element that needs to be added in during the production process; there are no additional manufacturing steps for you. Furthermore, the malodor-fighting claims we make are supported by research data that we are happy to share with you.