Doing the family laundry, scrubbing the floors or doing the dishes is a routine for many of your consumers, and we are of the opinion that doing such chores can be made more rewarding and enjoyable thanks to fragrances. The right scent can reassure the person doing the laundry that their clothes are perfectly clean, free of bad odors or extra soft. But perfume can also offer your consumers a welcome break by olfactively suggesting an escape to an exotic place. If you have an idea of what your product should communicate olfactively to your consumers, we are confident that our Perfumers can create the scent that will reinforce your product’s positioning.
of Thai consumers consider the smell of their fabric care products as their personal signature
of consumers in Italy value cleaning products that leave their home smelling pleasant
of European consumers state that pleasant fragrances make doing the laundry more enjoyable
of Spanish dishwashing liquid users pick their product based on its fragrance
Fragrances to experience
at home
We have developed a portfolio of technologies that make a real difference in your Home Care products in the Fabric Care and Surface Care segments. These tried and tested innovations can support the claims your products wish to put forward to consumers. Our scientists would be happy to share with you the data we have collected that validates such claims.
The Innovation to Market (ITM) team works on developing and implementing the latest innovations in both Fabric Care and Surface Care and Dishwashing products so that you can put forwards meaningful, consumer-relevant claims. For instance, they are studying new formulations such as scent boosters and looking for technical solutions to further increase fragrance intensity. Our scientists are also working to improve the long-lastingness of fragrances in liquid detergents, while also testing new, more sustainable capsules for fabric softeners.
