EuroBloom®
Tick, tick… bloom!

EuroBloom® enables your in-wash products to make a bang-up impression. Our blooming technology delivers an explosion of fragrance! EuroBloom® is a major performance enabler; it positively impacts the perception of efficacy and value of your product. A blooming fragrance effect is most desirable in washing and cleansing products such as: shower gels, shampoos, liquid and bar soaps, but is also important in household cleaning products. Whether it is bathing, cleansing or washing, the notion of transformation for the better is important to consumers. EuroBloom® delivers the olfactive cue of this transformation.

Our Scientists speak up on EuroBloom®

Our Scientists speak up on EuroBloom®

“EuroBloom® is a new fragrance-based technology designed to enhance “bloom” in applications such as shower gels and shampoos. By intensifying the release of scent when products come into contact with water, it creates a powerful, immersive, and room-filling fragrance experience throughout use. Grounded in both creative perfumery and scientific insight, EuroBloom® enables fragrances to deliver greater impact, elevating everyday routines into memorable sensorial moments.”

Anna Vilaseca

Senior ITM Scientist (Barcelona, Spain)

The fragrance ingredients that bloom

Certain fragrance raw materials bloom, others don’t. Depending on the creative brief, knowing which ones do, can make all the difference in the fragrance we will submit. EuroBloom® is an innovative Eurofragance tool that catalogs what ingredients will offer a sensorial burst upon contact with water, and how they can be used for maximum effect. The experts in our Sensory Pannel have conducted research and indexed about 500 of them, which covers the Home and Personal Care palette.

Benefits to the consumer

Fragrance bloom tells the users of your product that a positive action is underway. Taking a shower, for instance, can be seen as a transformative moment whereby one goes from dirty to clean, from drained to refreshed or from agitated to relaxed. In rinse-off Personal Care applications formulated with EuroPure®, the burst of perfume is a clear signal that a transformation is occurring. Additionally, the release of powerful scent molecules creates a halo effect that consumers associate with a long-lasting fragrance experience.

Benefits to the manufacturer

If you select one of the fragrances in our EuroBloom® collection, you can simply proceed with the manufacturing of your product like for any fragrance you purchase from us. The difference with EuroBloom® is that we’ve already researched the optimal blooming ingredients, so you don’t need to go through several phases of trial and error. EuroBloom® will also enable you to make the relevant marketing claims that truly matter to consumers.