- The fragrance house presents a new regional expression of its global Get in the Mood! concept at in-cosmetics Asia 2026, featuring emotion-led creations developed for fine fragrance and personal care.
- Powered by EuroMotion® technology, the collection explores the connection between scent and emotion, helping beauty and personal care brands create distinctive sensorial experiences that resonate with consumers.
Bangkok, October 28, 2026 – Eurofragance, the multinational fragrance house, will unveil its Asia-focused Get in the Mood! fragrance collection at in-cosmetics Asia 2026, taking place from 3 to 5 November in Bangkok, Thailand. Powered by Eurofragance’s EuroMotion® technology, the showcase demonstrates how scent can bring an emotional dimension to beauty and personal care products.
The collection arrives as Thailand’s beauty and personal care industry continues to expand, with retail sales reaching THB270 billion in 2025, up 6% year on year. Against this growing demand, fragrance presents opportunities for brands to differentiate their products through distinctive sensory experiences, as consumer interest in emotional well-being and self-care continues to influence beauty and personal care innovation. According to Mintel’s 2026 Global Beauty & Personal Care Predictions report, 58% of consumers in Asia Pacific see self-care rituals, such as relaxing showers, as an increasingly important way to relieve stress.
Connecting scent and emotion through EuroMotion®
Following its European debut at in-cosmetics Global in Paris, Get in the Mood! now comes to Asia in a new regional expression, with fragrances developed to reflect local preferences. Developed in response to consumers’ growing interest in positive emotions and mood-lifting experiences, Get in the Mood! explores how fragrance can evoke six emotional states: Balance, Focus, Confidence, Joy, Attraction and Euphoria.
The collection is powered by EuroMotion®, Eurofragance’s proprietary technology designed to reinforce positive emotional states through scent. It combines selected mood-boosting ingredients with Euphorion®, the company’s proprietary captive ingredient which activates the trigeminal nerve and the olfactory system, to produce noticeable sensory effects. This combination is designed to enhance the intensity of the ingredients and create a more immersive fragrance experience.
Bringing Asian preferences to life through fragrance
Featuring four new personal care fragrances developed specifically for the region, alongside fine fragrances tailored to Asian preferences, the collection draws inspiration from ingredients well-loved across the region, such as guava, hibiscus, green tea and rice.
“There is no single definition of the Asian consumer. Preferences vary widely across the region, so local insight matters when creating fragrances that resonate,” said Balwinder Rolley, Managing Director, Asia Pacific, Eurofragance. “For Get in the Mood!, we’ve combined our global fragrance expertise with familiar Asian ingredients to create fragrances that feel relevant and distinctive for local brands and their consumers.”
At the booth, Euphoria will be featured as the ‘peak’ emotion, inspired by optimism, energy and the uplifting potential of scent. One of the ingredients evoking this emotional state is guava, an increasingly sought-after tropical note that captures this emotional peak with its vibrant and juicy radiance. The guava profile is also fresh and suitable for the Asian climate.
- Euphoria: Six fragrance creations will be showcased:
- Euphoric Obsession – A fruity fine fragrance featuring nectarine, magnolia and sandalwood.
- Hibiscus Wonder – A floral shower gel fragrance featuring hibiscus, pomegranate and ambrette seed.
- Berry Rush – A fruity body sorbet fragrance featuring raspberry, freesia and cashmere.
- Pitaya Voltage – A floriental shower jelly fragrance featuring pepper, dragonfruit and sandalwood.
- Saffron Escape – A floral water-based fine fragrance featuring saffron, raspberry and violet.
- Guava Fever – A fruity shimmering mist fragrance featuring guava, rose and musk.
An AI-powered photobooth will complement the experience, offering visitors a visual interpretation of selected emotions before discovering the corresponding fragrances. Visitors can explore how Get in the Mood! is expressed through six different fine fragrances and four personal care creations.
Details about in-cosmetics Asia 2026
Dates: 3–5 November 2026
Venue: Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand
Eurofragance booth: L70
