- The fragrance house’s latest olfactive experience explores the connection between scent and emotion, offering insight into the inspiration and techniques behind each fragrance
- Eurofragance is located at Stand Z2-D26, Za’abeel Hall 2, from 6–8 October 2026
Dubai, United Arab Emirates – October 2, 2026: Eurofragance, the leading multinational fragrance house with more than 35 years of expertise in the Middle East, will return to Beautyworld Dubai 2026 from October, 6-8. Showcasing ASCENT, Eurofragance will unveil an immersive olfactive experience alongside a new fragrance collection that explores the power of scent to shape emotions, unfolding through different stages to build towards an elevated emotional experience.
The B2B fragrance manufacturer, which operates a Creative Center in Dubai Science Park, is marking its 16th time at the global beauty and fragrance exhibition. Now in its 30th edition, Beautyworld Dubai has become a key meeting point for the global beauty and fragrance industry, reflecting the GCC’s growing influence on the international market. Arabian fragrance is a multi-billion-dollar industry – with US$4.9 billion in global retail sales in 2025, up from $2.8 billion in 2023.
Oumayma Tabet, Managing Director – Middle East, Eurofragance said, “The Middle East is one of the most influential and fast-growing fragrance markets in the world today, setting trends and inspiring innovation far beyond the region. Beautyworld is a great opportunity to be amongst the industry voices shaping the future of fragrance in this region and to celebrate the talent and craftsmanship behind the scents we create.
For Eurofragance, Beautyworld Dubai is the perfect stage to launch ASCENT, an experience that has been designed to capture how fragrance moves people and shapes emotion.”
Joan Pere Jiménez, CEO of Eurofragance, added: “The Middle East represents one of our most strategic markets and our presence at Beautyworld Dubai reflects the scale of our ambition here. Our clients and partners across the region are central to this journey and we continue to invest in the talent and innovation that fuel our growth and expansion in the region.”
ASCENT: An olfactory journey through emotion
As part of the ASCENT experience, Eurofragance will unveil a new collection of seven fragrances, each representing a different emotional state crafted by the company’s perfumers, taking each visitor on a journey ascending scent by scent through the emotion of happiness. From the freedom of floating to the comfort of cherished memories, the collection explores how fragrance can capture and amplify each moment.
Visitors will be able to discover exclusive Eurofragance creations and meet the perfumers behind them, exploring the inspirations and creative choices that shape each fragrance and guide the senses through an evolving emotional journey.
Ignite: Created by Perfumer David Mallo, Ignite is inspired by the freshness of a morning walk, combining cypress and petitgrain with mimosa, mate and Euphorion® for a soft, vibrant finish.
Cherish: Created by Senior Perfumer, Angéline Leporini, Cherish draws on childhood memories of warmth and comfort, blending almond, milk chocolate, plum, mandarin and vanilla milk with sandalwood and cashmeran.
Indulge: Created by Master Perfumer, Belén Garcia, Indulge combines Eurofragance’s proprietary ingredients Euphorion® and Olivante® and captures the richness of karak through its Headspace Solution, baklava and cardamom tea, combining dates and rose with warm, spiced gourmand notes.
Levitate: Created by Senior Perfumer, Soizic Beaucourt and Perfumer, Marzia Tissino, Levitate captures the freedom of floating by the sea, combining Euphorion®, bergamot and airy marine notes with prickly pear, lotus, ambergris and agarwood.
Dreamstate: Created by Master Perfumer, Olaf Larsen, Dreamstate explores the space between wakefulness and dreaming, combining ozonic notes, bergamot, cotton candy and orris, with Euphorion® and Olivante® adding lift and depth.
Immerse: Created by Senior Perfumer, Lucas Sieuzac, Immerse captures the feeling of stepping into the unknown, combining juicy melon, jackfruit and ivy flower with Euphorion®, amber, ghaf wood and burnt agarwood.
Radiate: Radiate is the peak of the Ascent journey, created by Senior Perfumer, Julia Rodríguez. It is inspired by moments of clarity and reconnection, combining guava, lychee and chili with osmanthus, tea, incense, ambergris and moss, amplified by Euphorion®.
EuroMotion®: Fragrance and the power of emotion
EuroMotion® is Eurofragance’s proprietary mood-enhancing fragrance technology, designed to reinforce positive emotional responses through scent. By combining carefully selected olfactive ingredients, including essential oils, with Euphorion®, an exclusive ingredient developed by the company, it merges perfumery creativity with scientific validation to create fragrances associated with specific emotional territories, helping amplify experiences.
As part of ASCENT, EuroMotion® reinforces the collection’s emotional dimension, enhancing the sensorial experience behind each creation.
