• Under the concept of “Gratitude,” the fragrance house celebrated its 35^th anniversary by presenting singular olfactive experiences across three interactive areas that highlight the importance of gratitude and togetherness
• Gratitude 35, a citrus-scented shower gel, was unveiled for the first time as a symbol of celebration, collaboration and gratitude
• Attendees were able to visit the Eurofragance stand on April 8-10 in Hall 12, Stand 12H80

Barcelona, April 10, 2025 – Eurofragance, the multinational fragrance company, took part in in-cosmetics Global 2025, held the 8^th, 9^th and the 10^th of April in Amsterdam. At this year’s event, the company commemorated its 35^th anniversary under the inspiring concept of “Gratitude,” a celebration of connection, collaboration and gratitude through innovative olfactive experiences.

A tribute to gratitude

Eurofragance’s participation in in-cosmetics Global 2025 focused on gratitude, a core value that has shaped its journey and its relationships with partners, customers and colleagues. With a design inspired by an alchemist’s workshop, the Eurofragance stand (Hall 12, Stand 12H80) invited attendees to immerse themselves in a sensorial journey through three interactive areas:

• Mindful Together: A space for introspection where visitors were able to reconnect with personal moments of gratitude through fragrances such as Halo (aromatic/woody shower gel), Alma (aromatic/aquatic shampoo), Zenwood (aromatic/woody shower gel), Soul Whispers (aromatic/gourmand shampoo) and Salty Grace (aromatic/spicy fine fragrance).
• Empowered Together: A space dedicated to expressing gratitude, where attendees could leave messages on a “community tree.” This included the presentation of fragrances such as Shared Blessings (fruit/tropical tetris-style bar of soap), Wishing Well (floral/citrus shower gel sheets), Sweet Thanks (aromatic/gourmand shower gel), Rain of Gratitude (floral/fruity hair mist) and Blooming Together (floral/aquatic fine fragrance).
• United Together: A collective celebration area, where the act of giving thanks was experienced through shared moments and the fragrance Gratitude 35, an aromatic/citrus shower gel created especially for the occasion. This fragrance was unveiled for the first time at the fair as a tribute to Eurofragance’s 35 years of history.

Perfumers and exclusive creations

The fragrances that bring the concept of “Gratitude” to life were developed by Senior Perfumers Soizic Beaucourt and Pelegrí Granel, who combined their talents to co-create Gratitude 35. “We celebrate gratitude through collaboration, honoring the contribution of each individual, which enables us to grow together,” they remarked.

An olfactive experience that connects with emotions

At the Eurofragance stand, visitors were also able to discover the EuroMotion™ technology, a sensory innovation that intensifies emotional experiences through smell. This technology incorporates Euphorion®, an exclusive captive ingredient with a refreshing profile and the ability to activate the trigeminal nerve, enhancing sensory perception.

At the Sensory Bar, attendees were able to discover this technology in the fragrances Focus 35 and Euphoria 35, two shower gels designed to have an immediate effect on one’s emotions and mood.

By participating in in-cosmetics Global 2025, Eurofragance reaffirmed its commitment to olfactive excellence, innovation and emotional connection through the power of fragrances. A perfect opportunity to discover how gratitude can be transformed into unforgettable olfactive experiences.