• This newly created position joins the Management Team as part of the new strategic direction initiated with the appointment of Joan Pere Jiménez as CEO.
• Araya, who previously was Eurofragance’s Sales Director for the region, has been entrusted with leading the company’s EAT business.

Barcelona, February 24, 2026 – The multinational perfume house Eurofragance has tapped Felipe Araya as General Manager for Europe, Africa and Türkiye (EAT), a strategic move that strengthens the company’s leadership structure. This new role is consequent to the appointment of Joan Pere Jiménez as Chief Executive Officer and the new direction and goals he has set for Eurofragance.

Araya has over 20 years of international experience in management, sales and marketing in the fine fragrance and luxury beauty industry. Since joining Eurofragance in March 2025, as Sales Director for EAT, he has played a key role in boosting business growth, expanding commercial activity and strengthening relationships with regional clients.

His career includes senior positions across the beauty and fragrance sector, holding management roles within the Perris Group and Angelini Beauty, where he built a strong track record in driving commercial strategies and promoting customer centric innovation. Before joining Eurofragance, he served as Head of Global Sales & Marketing and Deputy CEO at Unicskin and Luxmetique. Araya holds a Bachelor’s degree in Business Administration and Management from the University of Barcelona, he also completed the PDG Executive Program at IESE Business School and the DIBEX Executive Program at ISDI Business School.

The newly created General Manager EAT role aims to consolidate Eurofragance’s regional leadership, reinforce customer proximity and support the company’s long‑term strategy. “I am grateful for the trust placed in me by the Management Team and the founding family of Eurofragance to lead EAT,” says Araya. “I take on this challenge with a clear vision: to strengthen customer relationships and reinforce Eurofragance’s positioning.”

Eurofragance’s CEO Joan Pere Jiménez comments: “Felipe has been instrumental in strengthening our commercial footprint across Europe, Africa and Türkiye. He has expanded our retail partnerships, supported key clients and driven regional sales development. His strategic vision, people‑focused leadership and ability to mobilize teams and resources will continue to deliver value for our clients and drive the EAT region into its next phase of growth.”