In developing the perfume portfolio for your shampoo brand, ask yourself if all variants should have the same fragrance, or if a different scent for each offering makes more strategic sense.  We are ready to discuss such questions and are eager to create wonderful shampoo, conditioner and mask perfumes for you.

While it is critical to understand the competitive environment in all Personal Care categories and segments, this is one where Perfumers and FDMs need to show extensive breadth and depth of knowledge.  The professionals in our creative teams exhibit both. They are familiar with the latest trends, just like they know the “special” ingredients in our palette that your brand users are most likely to love in their shampoo fragrance.  If your brands are distributed in several countries, we can offer you our consulting and perfume evaluation services to establish if the same fragrance will be successful across borders or if perfume adjustments should be considered.