Your consumers expect a lot from the creams, lotions and milks you market to them.  Certain products hydrate, others can strengthen the skin barrier, while some repair and protect the skin.  Whatever the functional benefits might be, the fragrances in these body lotions must be perfectly aligned with the product promise and the claims you make.  Hydration does not smell the same as nourishment, and our Fragrance Development Managers know about these subtleties.   

Our skin is our largest human organ, so wouldn’t it make sense to pay special attention to what scent it diffuses during the day?  The fragrances we design for this segment must also reflect important cultural differences between markets, and how pertinent certain ingredient stories might be for a particular target.  Our Marketing teams track the market internationally and work with the Creation Team to bring you body lotion concepts that smell great and also tell a convincing story.