If the soap bar goes back over one thousand years, the invention of the shower gel, body wash and liquid soap are much more recent.  It doesn’t matter how you label your non-solid soap, in any of these different formats, we will assign creative and talented fragrance designers to your project.  The range of product offerings in this segment is extremely broad and so are the different claims that can accompany each format.  Gender, age and cultural background all play a role in how we can meet their perfume expectations.  

This is also a segment subject to the latest conceptual trends as well as, and quite often, to the influence of successful Fine Fragrances of the moment.  The perfumes we design for shower gels can also incorporate our EuroBloom® technology, which guarantees a burst of fragrance when in use.  If interested, scientists in our Innovation Center are on hand to tell you more about EuroBloom®, while our Marketing experts have valuable insights to share on consumer habits, cultural preferences in this competitive landscape.