Juan Francisco Mediavilla has joined Eurofragance as Mexico & Central America & Caribbean General Manager. Mediavilla has been given the task of optimising the Mexican affiliate's global operations and improving Eurofragance's results in the region. 

The new Mexico & Central America & Caribbean General Manager has a degree in Law and a Master in Business Management from the IE Business School. Mediavilla has more than 15 years’ experience as a senior executive in the retail sector and in companies with production processes. Mediavilla's objective will be to boost the company's operations in this market which has great potential.