- This range consists of 15 cocktail-inspired fragrances for use in Personal Care products.
- During the trade fair Expo Cosmética México, the fragrance design and creation company organised the “Men's Grooming” conference to explore a new product category for the male market.
Eurofragance took part in the Expo Cosmética 2016 trade show at the World Trade Centre Mexico City on 3 and 4 August. The Catalan firm and its local distributors, Kemcare and Mexfragance, used the trade fair, which attracts leading suppliers from the cosmetic sector, as a platform for launching the Eurofragrance Bar a selection of 15 fragrances inspired by cocktails and used in personal care products such as: jelly bath with watermelon martini fragrance, a gin tonic scented shaving gel or a sun protection cream with pina colada smell. The company has also launched a special fine fragrance collection that has been created by the perfumer Jorge Guerrero and it is inspired by the world’s most famous drinks, such as whisky, gin tonic, mezcal and cava.
This is the second consecutive year that Eurofragance has been at this trade fair, which is the leading sector services and products exhibition in Mexico. Organised by the Sociedad de Químicos Cosmetólogos de México (Mexican Society of Chemical Cosmetologists), the theme of this year’s edition was “Inspiration, beauty and dynamism” in cosmetic ingredients and services offered by the personal care product market.
During the trade fair, the fragrance design and creation company organised the “Men's Grooming” conference to explore a new product category for the male market. The conference was conducted by Mariana del Valle, marketing technician at Eurofragance Mexico, and Julio Cesar Gutierrez, director of Mexfragance. The best positioned products in the market and trends in fine fragrance and personal care for new male profiles were among the subjects on the agenda. Eurofragance also took part in a ‘round table’ where Kemcare showed how to create a facial line with different trending concepts with a single ingredient. For the second year in a row, Eurofragance has been awarded with the best exhibition stand.
Eurofragance in Mexico
In 2015, the company’s Mexican affiliate grew by 48.2% over the previous year. It is implementing a sales plan to boost its presence in the zone, and another to improve the company's installations and production capacity. Eurofragance has its own production plant in Mexico, which also serves as an operational base for its business in the Latin American market. It also has its own creative and technology centre in the area, as well as staff specialising in fragrance development and evaluation. Fine fragrance, personal care and home care are its main areas of activity, the first of which being the most important. The Mexican affiliate has customers in Argentina, Colombia, Peru, Costa Rica, Guatemala, the Dominican Republic and Mexico itself.