Eurofragance, an international company dedicated to the design and production of fragrances, plans to open its new creative center in Dubai in July 2015. An investment of more than 2 million euros went into the new center which is aimed at boosting business in the Gulf area. Eurofragance is a leading company in fragrances for the perfume sector in this area and wants to forge a closer relationship with its customers in order to more quickly understand their likes and trends, streamline the execution of projects and penetrate other sectors such as Air Care and Personal Care. The new creative center will be located in Dubai Biotechnology and Research Park, a reference business cluster in the area. Its installations will span 1,000 m2 and will include a laboratory, creative zone, evaluation cabins and offices.
The new project will require 16 people to carry out activities in fragrance design, evaluation, applications, sample manufacturing and marketing as well as sales, logistics and corporate aspects. This creative center is a strong driving force for the main headquarters located in Barcelona. According to the Eurofragance company strategy, the headquarters will become a creative hub of international reference for subsidiaries. Furthermore, it will make resources available for the development of new categories, especially in Mass Market Fine Fragrances, Air Care and Personal Care where the company seeks to boost growth.
It must be pointed out that the Sabatés family repurchased 25% of the company’s shares, which were temporarily in the hands of an investment group; therefore, the family holding company now owns 100% of the company. The company seeks to continue the steady growth it has experienced since its beginnings. It currently has two production centers and two creative centers in Barcelona and Mexico City. The opening of this new creative center coincides with Eurofragance’s 25th anniversary.