2018 is a key year in the new business strategy of Eurofragance, guided by ambitious challenges and new innovative projects.  For this reason and following one of its main values ​​-Performance-, the company is attending an increasing number of sector fairs, both in Personal and Home Care.

Regarding this last segment, Eurofragance has presented at DETEX 2018 its latest novelty, the Eurocaps™ and a new collection of fragrances for Powder & Liquid detergent, All Purpose Cleaner, Liquid Hand Soap and Bar Soap designed specially for the oriental markets.

Eurocaps™  is the result of an ambitious research and innovation plan that the company has developed for the coming years in which constant investment is the basis of all its initiatives.  This revolutionary fragrance delivery system that applied to softeners gives them more lasting qualities.  This represents a great step forward in the creation of more innovative consumer-oriented products.

Thus, the most important fair of detergency of the Arab countries, held in Amman, has gathered in this edition more than 400 participants among suppliers of raw materials, chemical industry, manufacturers and distributors.  On the other hand, there have been many activities, talks and seminars that were an excellent opportunity for the company to build bridges and know better the markets in this geographical area.

This event has also been a great occasion to set Eurofragance as a strategic partner for all those companies that work developing innovative and useful products for their customers.