• March, who has been with the fragrance house since 2017, takes on the role of Global Director of Sustainability and Technical Compliance

 Barcelona, March 21, 2023 – Eurofragance, the Spanish manufacturer of perfumes, has appointed Diana March as Global Director of Sustainability and Technical Compliance to lead the company’s sustainable development and confirm its commitment to sustainability. March will assume the direction of this strategic area for the multinational, a newly created position aligned with the corporate philosophy and values. For Eurofragance, sustainability is a priority that plays an integral part in its decision-making process. Specifically, the company drives strategic initiatives around four main axes: safety, biodiversity, community and resources.

March, who previously worked at BASF Española, joined Eurofragance in 2017 and, two years later, took on the position of Global Technical Compliance Manager. Until now, she led the sustainability strategy, supported by a team of people from different departments, while also managing Eurofragance’s Technical Compliance made up of the Quality Control, Quality Assurance and Environment, Regulatory Affairs, Formula Management and Health and Safety departments. In this new phase, March, along with the sustainability team, will solidify the company’s commitment to sustainability with new initiatives and undertake key new challenges. Among them, will be minimizing waste generation and reducing our carbon footprint, not only generated by the organization, but also from the collaboration with its partners.

In this regard, the company is working daily to increase the quantity of raw materials originating from sustainable resources. In addition, it is not only focusing on the quality of the raw materials it procures itself, but also on the sustainability profile of its suppliers. For a fragrance house like Eurofragance, it is vitally important to protect the natural resources that are so precious to the perfumery industry. Every year, the company issues—and publishes on its website—a Sustainability Report that tracks the organization’s progress and sets new challenges to meet.

For Diana March: “Sustainability is not a trend, it’s an unwavering surge. It is a bottom-up movement, where every individual wants to play a meaningful part and brings precious ideas to the table. It is not a passing trend, but a real surge.” With this appointment, the fragrance house reaffirms its commitment to sustainability.