Published May 31, 2021
Eurofragance Joins Barcelona Olfaction Week 2021
Barcelona, 31 May 2021. Eurofragance, the Spanish fragrance company, is once again a gold sponsor of Barcelona Olfaction Week (BOW), the leading international event to promote innovation in the perfume industry, the science of smell and the culture of beauty. The convention is being held in a hybrid format, with both online and in-person events, from Saturday 29 May to 5 June 2021.
Barcelona and the surrounding area are once again becoming the epicentre of perfume with various face-to-face and online activities promoted by the sector. These include, virtually, the Olfaction Congress, webinars and workshops and, in person, the awards ceremony for the International Perfumery Competition "Mouillette d'Argent". Over the course of the week, Eurofragance is taking part by giving talks on the trends in perfumery and highlighting the technological and innovative capacity of the company, as well as its commitment to sustainability.
Eurofragance is present with activities related to trends, innovation and sustainability
The company kicked off its participation on 29 May at 11:00 am CET with the workshop "Perfumery with things we have at home”, led by Bettina Perisson, Key Account Manager at Eurofragance. During the workshop, Perisson introduced us to the world of perfumes through products we often have in the house: citrus fruits, flowers, aromatic herbs and spices.
On 31 May, from 10:00 am to 12:00 pm CET, Diana March, Global Technical Compliance Manager at Eurofragance is taking part in the international round table on sustainability and CSR. Together with other experts, March will explore how companies can be aware of the economic, social and environmental impact of their activity, with an emphasis on the sustainable characteristics of the perfume sector.
Meanwhile, Angéline Poubeau, Senior Perfumer at Eurofragance, will give an informative talk on 1 June at 10:10 am, entitled "Feel-good fragrances". Poubeau will discuss fragrances that improve our mood, which are on the rise in the wake of the pandemic. The expert perfumer will highlight current perfumes that exemplify this trend, as well as presenting three of her own creations that promote emotional well-being through the use of natural and synthetic ingredients.
Eurofragance will also be present at the IV International Perfumery Competition "Mouillette d'Argent" Awards Gala, which will be held in person, and attended by two of its perfumers: Céline Guivarc'h and Julia Rodríguez. Guivarc'h, who entered as an individual, is one of the finalists in the competition. Julia Rodríguez will be a member of the jury as she won the prize for best perfume in the 2020 edition.