Published May 17, 2017
Eurofragance captivates visitors at Beautyworld Middle East Dubai with "Scentsoo", a new customisable collection of fragrances

  • Scentsoo is a new concept for customising fragrances, a range developed by Eurofragance for fine fragrances, home care and personal care.

  • Eurofragance is making an impression at this major sector trade fair with two stands, one for fine fragrances and home care and other exclusively dedicated to the personal care segment, where the company is seeking to expand.  

Eurofragance, a company specialising in fragrance design and creation, is captivating visitors at Beautyworld Middle East (BWME) in Dubai with "Scentsoo”, a customised fragrance concept that has been developed for the perfumery, home and personal care sectors. Fragrances in this collection have been created by perfumers Julia Rodriguez and Olaf Larsen for the 22nd edition of this exhibition.  Beautyworld Middle East is taking place from 14 to 16 May in Dubai, and is the Middle East's leading fair for beauty products, hair, fragrances and well-being.  According to Eurofragance's perfumers, "Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations".


This customisation option is available in the fine fragrance, personal care and homecare areas.  For its fine fragrances, Eurofragance has created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.


In the home care category, Eurofragance has worked with Bakhoors: fragrances for home, very similar to incense.  Bakhoors are very common in the Middle East and are used on special occasions such as weddings.  They are also used to perfume body, allowing the scent to permeate it.  For BWME, Eurofragance has prepared an innovative collection of Bakhoors that use the same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods.  This variety allows customers to create signature scents for their home.


Regarding body care segment, the company has launched a beauty ritual that consists of five stages.  In this case, it has used the same perfume, Powder in Bloom, which varies depending on the application.  This is the first time that the olfactory layering concept has been used in the personal care segment.  That is why the company has taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.


High-impact stands

One new initiative for the 22nd edition of the fair is Eurofragance’s new stand, (G32), featuring personal care.  The company is making investments in this segment, where it sees great potential for growth. That is why, at Beautyworld Middle East 2017, Eurofragance has two stands of its own: G32 and F28 in Hall 4.  Stand F28, which is Eurofragance's usual stand at the BWME, is focused on fine fragrances and home care.  Both stands, which are proving extremely popular during the trade fair, are in strategic locations and have high-tech features that make an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
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