Eurofragance has appointed Leandro Nonino as its new General Manager and Vice President of Sales in the United States. This new appointment will bring Eurofragance closer to its goal of growing in the American market, where it is already operating with a production plant and creative centre in Mexico.

Now in his new position, Nonino will be responsible for consolidating the integration between Fragrance Design, a US subsidiary of the company located in Atlanta, and the Eurofragance structure.

He will also be part of the team in the United States and will integrate it into the company’s global organisation. As well as defining the marketing and sales strategy for the region, Nonino will design and implement a three-year business plan in line with Eurofragance’s objectives for 2020.

The new General Manager and Vice President of Sales in the United States has extensive experience in multinationals such as Firmenich, Evolva SA and Ginkgo Bioworks, Inc. where he has worked in sales, marketing and business development.

His career has steered him into the world of fragrances. With his knowledge of business strategy, Eurofragance’s new recruit will coordinate the Marketing and Sales Department by implementing strategic planning in the North American region.