Published Dec 30, 2019
The trends in perfumery for 2020.
We are in the final stretch of 2019, so it is time that we share with you the trends in the world of perfumery for 2020: which ingredients will predominate, the perfume styles and must-known facts about sustainability.
So where are we now, as we look forward to 2020?
In the last year, there has been a rise of individualism, meaning that no one wants to smell like someone else. It is very common among the cosmetics industry to offer personalized products, but, nowadays, we can see more and more perfume brands that are starting to sell customized fragrances.
On the other hand, there has been a complete blurring of boundaries when it comes to gender. Today’s “unisex” is about arbitrary nature of gender divisions in fragrance. Notes should not be gendered in the first place, neither as masculine nor feminine. For instance, when looking at the last decade’s perfumes, it is possible to find many male fragrances which include rose or other floral notes. Also, the warm and eccentric sandalwood, which was historically associated with male fragrances, now impacts the feminine perfumery.
This leads us to the key ingredients for 2020…
The world perfumery trends for the year 2020 show a connection with nature, the search for authenticity and the exploration of sensory pleasures.
Regarding the scents for next year, the trend will be woody scents, the Fougére family will return with some touches of modernity proposed by the dry amber from the fern. However, the protagonist will be the white flower– very feminine, sensual, powerful and captivating.
While fragrances themselves are becoming more globalized, it is more and more common to find oriental notes in occidental perfumery. For example, oud, an ingredient almost unknown in the west a few years ago, now marks the lasts fashion trends in perfumery.
And what about sustainability?
The trend that combines the natural, as well as sustainable in cosmetics and perfumery is consolidated. Ecological, chemical-free ingredients and sustainable formulations are the basis on which cosmetic innovation is currently based. In fact, fragrance houses are developing very strong global programs in sustainability.
This approach is not only a way to include natural ingredients among their perfumes, it also reduces other factors that can harm the environment – packaging- and health – anti-allergens synthetics ingredients.
This are only some predictions that will hold for next year, however, as the year progresses, we will see these trends more developed and some others that will appear. For now, in Eurofragance we want to send our greetings for this holiday season and for the new year 2020.