Published May 19, 2016
#REMEMORIES creates trend at Beautyworld Middle East
The latest fragrance collection of Eurofragance also surprised as it could be smelled through ceramic pieces
It is not the first time Eurofragance surprises at the most important beauty fair in the Middle East, Beautyworld. Last year, the company presented a fascinating collection named “Arabian Nights” which had a great impact in the fragrance world.
This year, with #REMEMORIES, Eurofragance perfumers combined classical elegance fragrances with vibrant modernism whilst taking inspiration from both Middle Eastern and Western World perfume cultures.
We had hundreds of visits at our stand. The most valued aspects of company´s presence at the Beautyworld Middle East fair have been the unexpected scent of the fragrances collection and also the way the fragrances were displayed.
Our fragrances could be smelled through plain and white ceramic pieces. Several ceramic pieces were impregnated by the six different scents from the collection and were presented under glass vessels.
Provided by Les Parfumables, these ceramics absorb fragrances and release their smell.
Authentic jars of past and present, Eastern and Western, memories and future.
Our team keeps on seeking the best fragrances, the most creative and surprising, those scents which can be the public´s favorites.
Thanks Middle East for welcoming our products and our team. The richness of smells is totally related to the richness of cultures.
Hence, Eurofragance has so much passion for discovering cultures, for knowing them in depth and for identifying odors that define them.
The company is currently working to create fragrances in the African market, certainly a unique olfactory market that has yet a lot to show to the rest of continents.