The 26th edition of Beautyworld Middle East, held from October 31 to November 2, is running in less than one week and we couldn’t be more excited.  This year, over the course of three days, we will present to you, our customers, not only a collection of five distinct fragrances, but also a truly creative experience that will take you beyond a traditional visit to an exhibition stand at a fair.

Here are some of the show highlights of Eurofragance’s participation in the most influential and visited beauty trade show.

The ArtLab Gallery, beyond the power of perfume

Creative, inspiring and artistic, our exhibition stand is literally a work of art that you won’t want to miss.  Experience the ArtLab Gallery, a project by Eurofragance in which works of art are exhibited along with five exclusive fragrances.

Emerging women Artists, all currently living in the United Arab Emirates and Eurofragance Perfumers worked together to inspire you by showcasing their original works of art and their limited edition fragrances.  The result is a celebration of creativity and passion, which are both part of our essence.  As we always say: “Everything we do, we do it with scentiment!”

Perfumers and Artists, the essence of creativity

Eurofragance Senior Perfumers Lucas Sieuzac, Angéline Leporini, Belén García and Olaf Larsen, and Perfumers Julia Rodríguez and Soizic Beaucourt worked with the young Artists Lamya Alawadhi, Sarina Ghavami, Meera Al Qubaisi, Shahad Alshabi and Zaara Rahman.  This was possible thanks to the collaboration from schools such as the Swiss International School of Dubai.

Meet our Perfumers and talented Artists on opening day of Beautyworld Middle East (Monday, October 31st, starting at 4:30 pm) at the Eurofragance ArtLab Gallery.

Antoine de Riedmatten on sustainability at Next in Beauty Conference

Catch Eurofragance’s Global Business Unit Director Fine Fragrance and General Manager IMEA, Antoine de Riedmatten, taking the stage at the Next in Beauty Conference during the “How to build a net positive fragrance industry” panel.

De Riedmatten will participate in a discussion with renowned industry speakers to exchange insights on how sustainability shapes the beauty and fragrance industry.  De Riedmatten will share Eurofragance’s sustainability philosophy and areas of focus.  You cannot miss what he has to say on the second day of the show, Tuesday, November 1st at 11:00 am.

An ambery Signature Scent by Olaf Larsen

At Eurofragance we are one of the top international fragrance houses that came together to propose our creative olfactive interpretation of the Beautyworld Middle East trade show.  Visit the Signature Scent area to smell “Amber Whisper,” our interpretation of the essence of this one-of-a-kind fair.

Created by Eurofragance Senior Perfumer Olaf Larsen, Amber Whisper is a refined, ambery scent which opens on sparkling citrus fruits and spices.  A floral heart that includes lily of the valley and jasmine gives way to a lasting ambergris accord.  Vote for the one that captures the essence of the Beautyworld fair.  Psst!  The ambery one.

So, make sure to stop by our stand and chat with us!  We would love to meet you at our stand F28 in Hall 4.