BWME 2023: Scents, Trends, Metaverse & More

It’s time to talk about Beautyworld Middle East 2023!  The largest beauty trade show in the Middle East is right around the corner, scheduled to take place between October 30th and November 1st in Dubai.  As you can imagine, at Eurofragance we are counting the days to the fair and we couldn’t be more excited.

This year, we invite you to embark on a journey that will carry you through the latest trends of the perfumery industry. Imagine escaping from this world and transcending this reality to a parallel world for just a few minutes…

Get ready to join us on a captivating olfactory, experiential escape while discovering and smelling a collection of admirable scents inspired by the mega trends that will shape tomorrow.

An ‘Escential Escape’ powered by TrendScenteur®

Under the theme “Escential Escape,” you’ll step forwards into a fragrance experience, in which you will discover for the first time the latest Eurofragance prospective marketing tool: TrendScenteur®, our escential compass to help us navigate the perfumery landscape that will provide you with inspiring insights.

The mega trends that will be presented are New Worlds, Togetherness, Dopamine, Self-care and Nature, but of course you will have to come and visit us to explore them and find out more for yourself.

Admirable fragrances, visionary Perfumers

Senior Perfumers Lucas Sieuzac, Olaf Larsen and Angéline Leporini, and Perfumers Belén García—“Perfumer of the Year” finalist at Beautyworld Middle East Awards 2023—Júlia Rodriguez, and Soizic Beaucourt crafted a collection of fragrances specially for the fair.

Each scent is linked to one of the mega trends that are shaping our lifestyles and captures its essence.  The collection offers an exclusive olfactive experience by itself and transports you to an unexplored and exciting world.

A woody signature scent by Lucas Sieuzac and Soizic Beaucourt

Once again, this year we are also participating in the Signature Scent competition.  We are one of the top international fragrance houses that came together to create an olfactive interpretation of the Beautyworld Middle East trade show.  Visit the Signature Scent area to smell “I Am Nature,” our own interpretation of a bespoke scent for the show.

Created by Eurofragance Senior Perfumer Lucas Sieuzac and Perfumer Soizic Beaucourt, “I Am Nature” is a woody and green fragrance, which combines five main notes: galbanum, sichuan pepper, magnolia, vetiver and sandalwood.  Vote for the one you think should be the official scent of the fair.

 

So, are you ready to experience Escential Scape? We promise you that our stand will most certainly stimulate your senses and open your mind… Excited? You should be! Just come, enjoy a sensorial journey and let the ordinary unveil the extraordinary…

Make sure to stop by our exhibition stand.  We are looking forward to meeting you again and we would love to meet you at our stand A28 in Sheikh Saeed Hall 3.

BWME 2023: Scents, Trends, Metaverse & More

It’s time to talk about Beautyworld Middle East 2023!  The largest beauty trade show in the Middle East is right around the corner, scheduled to take place between October 30th and November 1st in Dubai.  As you can imagine, at Eurofragance we are counting the days to the fair and we couldn’t be more excited.

This year, we invite you to embark on a journey that will carry you through the latest trends of the perfumery industry. Imagine escaping from this world and transcending this reality to a parallel world for just a few minutes…

Get ready to join us on a captivating olfactory, experiential escape while discovering and smelling a collection of admirable scents inspired by the mega trends that will shape tomorrow.

An ‘Escential Escape’ powered by TrendScenteur®

Under the theme “Escential Escape,” you’ll step forwards into a fragrance experience, in which you will discover for the first time the latest Eurofragance prospective marketing tool: TrendScenteur®, our escential compass to help us navigate the perfumery landscape that will provide you with inspiring insights.

The mega trends that will be presented are New Worlds, Togetherness, Dopamine, Self-care and Nature, but of course you will have to come and visit us to explore them and find out more for yourself.

Admirable fragrances, visionary Perfumers

Senior Perfumers Lucas Sieuzac, Olaf Larsen and Angéline Leporini, and Perfumers Belén García—“Perfumer of the Year” finalist at Beautyworld Middle East Awards 2023—Júlia Rodriguez, and Soizic Beaucourt crafted a collection of fragrances specially for the fair.

Each scent is linked to one of the mega trends that are shaping our lifestyles and captures its essence.  The collection offers an exclusive olfactive experience by itself and transports you to an unexplored and exciting world.

A woody signature scent by Lucas Sieuzac and Soizic Beaucourt

Once again, this year we are also participating in the Signature Scent competition.  We are one of the top international fragrance houses that came together to create an olfactive interpretation of the Beautyworld Middle East trade show.  Visit the Signature Scent area to smell “I Am Nature,” our own interpretation of a bespoke scent for the show.

Created by Eurofragance Senior Perfumer Lucas Sieuzac and Perfumer Soizic Beaucourt, “I Am Nature” is a woody and green fragrance, which combines five main notes: galbanum, sichuan pepper, magnolia, vetiver and sandalwood.  Vote for the one you think should be the official scent of the fair.

 

So, are you ready to experience Escential Scape? We promise you that our stand will most certainly stimulate your senses and open your mind… Excited? You should be! Just come, enjoy a sensorial journey and let the ordinary unveil the extraordinary…

Make sure to stop by our exhibition stand.  We are looking forward to meeting you again and we would love to meet you at our stand A28 in Sheikh Saeed Hall 3.

Get in touch with us for more information