Do you want to know Eurofragance´s surprise on this edition?

It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing.  Over 37.000 people from 131 countries visited this fair last year.

In 2017, Beautyworld Middle East celebrates its 22nd edition, from the 14th of May to the 16th, in Dubai. And, guess what, Eurofragance will be participating again this year in this key event for the fragrances world!

After more than 25 years creating best-selling fragrances to Middle East consumers, we have a deep understanding and appreciation of the regional cultures. This fact allows our perfumers to create unique fragrances imbued with the most valuable and exotic scents. They give a special touch to all their creations for Attar Mukhalat, Western Perfumes, Fusion Fragrances for fine fragrances, Personal Care, Bakhoor and Home care products.

The Middle East is a strategic area for our company. It has always been a captivating region for us due to its rich history around fragrances. First uses of perfumery in the Islamic culture are recorded back in the VI century. Nowadays, the Middle East is one of the most popular areas when talking about fragrances trendsetters.

We already talked about Arabic perfumery and its important role in the development of European perfumery. The main feature in Arabic perfumes is not only its sensuality, but also its exoticism and the intense scent of Arabic fragrances. Europe pursues the quality, intensity and sensuality of these fragrances.

However, each area of the planet, each region, has also got its own tastes, its own climate, its own raw materials, its own preferred olfactory notes… So, at Eurofragance, we have been working on a solution for this.

Can you imagine a tailor-made fragrance, a fragrance that combines Arabic sensuality with European perfumery touches? Can you think of a fragrance that really matches your expectations? A fragrance with unique touches?

Our surprise at Beautyworld Middle East represents a futuristic vision that will reveal unexplored territories and find new ways to perfume your life.  Stay tuned!