Our Creative Essence
A Collection of Imaginative and Skilled Perfumers
Eurofragance Perfumers Are Passionate, Methodical and Eager to Fragrance Your Product
How many famous artists do you know? How many popular singers? And movie stars? Now, how many Perfumers can you name? Granted, there are more well-known stars in Hollywood than Perfumers in the world. Yet, we can smell the artistic craftsmanship of Perfumers every day on our bodies and in our homes. Perfumers bring out the beauty in your products and add that touch of magic that helps build brand loyalty.
A Love Affair With Perfume
Hailing from a variety of cultural backgrounds, professional experiences and based in different Creative Centers worldwide, Eurofragance Perfumers all share one major trait in common: they have an absolute passion for fragrance.
They don’t see their job as work, but as a vocation fueled by an insatiable curiosity. They are inspired by absolutely everything around them: a fashion show, a farmer’s market, an art exhibit, an emotion, a newly discovered flower… it is endless. Thanks to their passion and inquisitiveness, coupled with their technical know-how they are able to translate these inspirations into captivating fragrance creations. For many, this love affair with the world of scents started at a young age. Many knew early on that they wanted to become Perfumers, or at least work in the world of senses and creativity. For them, it was and remains a calling. For others, becoming a Perfumer was the obvious consequence of earlier career choices that somehow gravitated around fragrances. In all cases, the Perfumers at Eurofragance work in close collaboration with the members of our global Fragrance Development Team and have one purpose, to put their heart and skills at the service of your brand.
Individual Strengths With a Common Enthusiasm
While every single one of the Perfumers at Eurofragance has this inborn enthusiasm to deliver a stunning final creation, each one has his or her own way of taking on the task based on their personal expertise and career path.
Each Perfumer’s journey will determine the process of creation and the composition of the final product. Some attack the challenge in a technical, academic manner. Others bend the rules of perfume development beyond their breaking point. Some Perfumers have a more artistic, conceptual approach to the creation adventure. However challenging your brief might be, we will come up with the right solution thanks to the range of talents, skills and styles in our creation department. It is the beauty of perfumery. There are so many ways of creating and so many different raw materials possible that the creation possibilities are infinite. There will always be—just like in music—an innovative way to compose with the notes that are offered to us. Perfume creation is not just about individual styles. It is also about collaboration, cooperation and yes, a bit of healthy competition. Perfumers are ambitious, with good reason, and they like nothing more than winning the briefs you pass along to us. On many of your projects there will be several Perfumers vying for success; some with lots of experience and others with their fresh, youthful perspectives to offer. They will compete against one another, but they will also share their knowledge and work together so that, in the end, we present you with the perfect fragrance for your particular product. This mix of cooperation and competition enhances our performance—a character trait that is imprinted in our company DNA.
Understanding Your Perfume Needs
At Eurofragance, there are no set rules on what type of product a Perfumer works on. We encourage all Perfumers to work in different product categories from a household cleaner to a deodorant, to a designer eau de toilette and rich Middle Eastern attars.
As always though, there are going to be those Perfumers who with extensive experience have attained a certain savoir faire or deep technical understanding in particular product segments. Some, who thanks to years of immersion in the culture of a market, may be particularly strong at creating outstanding Middle Eastern fine fragrances. Others love the challenge of perfuming a liquid laundry detergent that incorporates the scent-releasing capsules developed by our Fragrance Technology department. It’s a real community of expertise and we love this collection of different strengths. In the end, the fragrance we create will meet your needs and elevate the product experience for your consumers, regardless of its format.