The Dream Makers
Henry van den Heuvel
Global Creative Director and Senior Perfumer
Know Your Classics
In order to create successful fragrances for any application, you must begin by mastering the classics of fine perfumery. As the Director of Eurofragance’s Perfumery Academy, I see many young Perfumers come into the business with stars in their eyes and a desire to create the next top selling eau de toilette. While this is a lofty goal and one must understand these glamorous creations in depth, I would argue that developing a fragrance for a laundry detergent or a floor cleaner is just as exciting and probably even more challenging. The technical parameters and market constraints of home and personal care products are plentiful and constantly vary from brief to brief.
Just like a Chef, I insist that aspiring Perfumers learn that every ingredient counts and must only be used if it brings something to the recipe. An ingredient can be superfluous but often should be measured precisely. This applies to creating a great meal as well as a fragrance. I teach young Perfumers not to be wasteful, but more importantly to respect each ingredient for what it can bring to their creation, and that sometimes less can be more.
Every brief you give us is an opportunity for me to learn something new and find innovative ways to be even more efficient in the way I work. Efficiency in perfumery is not only about fully satisfying your perfume mandate, having respected your deadline and budget, but also about developing fragrances with the right balance of experience and intuition. But let’s verify this on your next fragrance creation project.
Meet Our Perfumers
Natural Raw Materials Should Be Prized and Respected
Take the Road Less Traveled By
Follow Your Instinct and Dare to Experiment
A Perfume Should Make You Feel Something
Perfumery Is Poetry Without Words
Isabel Gil Trujillo
Listen to the Client, Then Your Heart
Jorge Antonio Guerrero
The Fascinating Power of Our Sense of Smell
Perfumes, like Photographs Can Capture a Moment in Time
The Perfumes I Create Reflect My Sensitivity
In a Tough World, Perfumes Provide a Touch of Beauty
Perfume Creation Is a Journey of Constant Discovery
A Fresh Look in Fragrance Creation