NOMAD BOX

Welcome to our Eurofragance “Nomad Box” initiative!

From the early days of Eurofragance, we have been obsessed by sourcing and using outstanding qualities of ‘unusual’ materials such as Shamama, Nagarmotha, Ouds and Woods...

In my eyes, there is therefore no better way to showcase our capabilities as a company than sharing the adventure of our ‘nomad’ around the olfactive world of natural and oriental essences, absolutes, gums, resins and waxes. With this project we share with you some fascinating elements of our perfumer palette, but also and as importantly, the stories, the cultures, the people behind each of these olfactive jewels.

So, brace yourself, fasten your seat belt and stay eyes and ears wide open as this trip may differ from others you might have had before...

Laurent Mercier
CEO

KANNAUJ
SHAMAMA

Shamama is a beautiful traditional attar elixir native to the city of Kannauj in India. It has its own secret heritage formula unique to each producer. Shamama just like all key attars require manual labour and therefore the creators are true artists with exceptional skill and a sense of craftsmanship.

Now let’s take a little tour to the world of Shamama and have a whiff of this extraordinary raw material...Our nomad is in the city of Kannauj following the footsteps of Shamama wizards. Let’s hear it from her:

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"It sounds like words of magic and in fact that’s’ exactly what Shamama is! I decided to travel to Kannauj to find out more about this mysterious product. Shamama is always mentioned when talking about attars and a key ingredient in Oriental perfumery but no one seems to know very much about it. Kannauj, its source, is a remote place, far from India´s tourist attractions and difficult to access, especially when rains flood the roads turning them into real swimming pools much to the enjoyment of the many cows we pass frolicking in the middle of a busy road."

"Our guides to Shamama have prepared a room in a small guesthouse. During our days with them, I will discover the magic of this product or rather this process because there are as many shamamas as there are perfume formulas. “Each secret recipe is passed on from generation to generation. These are built around traditional techniques inherited from mongol ancestors that consist in co-distilling many ingredients with a special know-how. Indeed, no less than forty-five rare raw materials go into this composition. Each mixture a closely guarded secret to the families that make them."

"Foam, grass, mitti (the fragile clay pottery that gives its unique earthy smell) are distilled in large batches over 20 days, enriching the essential oil at every step. The resulting elixir is then finished with an infusion of precious spices (cardamom, saffron, cinnamon) mixed with essential oils of rose, kewra or oud."

"Smelling shamama is like smelling a concentrated essence of India itself, sometimes hard, sometimes sensual, always intense: an aromatic evocation of India´s stirring colors. The contrast between the beauty of this golden liquid and its environment made of mud and vapors can’t be more extreme. As I left the distillation plant during our stay, I came across a young girl with a deep and memorable expression. Perfect beauty from out of nowhere, just like Shamama itself. "

Sincerely yours and see you soon!
xox