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EUROFRAGANCE LAUNCHES A COLLECTION OF INNOVATIVE FRAGRANCE APPLICATIONS AT IN-COSMETICS 2019
EUROFRAGANCE LAUNCHES A COLLECTION OF INNOVATIVE FRAGRANCE APPLICATIONS AT IN-COSMETICS 2019

In Corporate
by Eurofragance

Eurofragance
 
Eurofragance has launched an extensive range of fragrance collections based on new market trends set to inspire the creation of new cosmetics.

Eurofragance was at In-Cosmetics 2019 from 2-4 April in Paris to present, among other innovations, its True Nomad Senso-Lab Collection, that it was a big success. This set of innovative applications has been created as part of “Nomad Saga”, a project that transmits the company’s never-ending passion for travel, discovering and embracing new cultures, raw materials and ways of working with them.

The True Nomad Senso-Lab Collection, a range of four disruptive fragrance applications – Oil Perfume, Cushion, Solid Perfume and Rollerpearl in Roll-on format –, is proof of Eurofragance’s ability to innovate and to apply fragrances in original ways.
In line with the Nomad Saga concept, each fragrance in the collection focuses on a specific raw ingredient. Vetiver is the star of the show in the Solid Perfume application, while Rollerpearl is based on labdanum, Oil Perfume on Tonka and Cushion has been developed with rose. Four fragrances and four different application techniques developed by the Eurofragance creative team with one objective: to accompany adventurous customers on their own creative journeys.

Eurofragance was also presenting new trends in the Fine Fragrance and Body Care segments. In the former it is launching four collections that transcend the restrictions of women's and men’s perfumery and enter a new market, where trends are moving toward lighter compositions and reinterpretations of classics.

When it comes to Body Care, new applications like micellar water are taking the beauty world by storm, with fresh floral, musky and aqueous fragrances. Consumers also search for natural products, hence the Back to the Roots collection of fragrances that contain botanic ingredients originating in nature. Lastly, the Enhancing Emotions collection features aromas that stimulate feelings with their floral, tropical fruity, citrus aromatic and vanilla notes applied to sensuous textures.