Solid Marketing Expertise to Build Your Brands
We actually complete one another quite nicely. In most instances, your brands aren’t viable without a perfume. Conversely, our fragrances need your products to come to life. This reality strengthens the partnership between your Marketing experts and our perfumery professionals—and Eurofragance’s Marketing team is the perfect bridge between the two.
Head of Global Marketing and Corporate Communication
Market Analysis – Data Driven Decision Making
New Product Concept Development - The Power of New News
My colleagues in affiliates allow me to delve into the social-cultural environment of their market. The result, is the development of even more lovable fragrances for their consumers.
Global Category Manager Body Care and Fine Fragrance, Barcelona
The Marketing network allows me to learn about new product concepts rolling out in other markets that could be relevant to consumers in my region. I am all for recycling a great idea.
Mariana Del Valle Torres
LATAM Marketing Manager, Mexico
Observations and insights go hand in hand; if one shows genuine curiosity about people’s everyday life, you can learn a lot about consumer habits and behaviors.
Customer Service and Marketing Specialist, Eurofragance Singapore
Once you’ve uncovered a trend, it’s already too late, it’s been done. What you can do, however, is develop scenarios on what will occur next because of it. This is the type of forecasting we offer.
Chiara Micol Buongiorno
IMEA Marketing Manager, Eurofragance Dubai
Creative Studio – Bringing Perfume to Life Through Design
In perfume creation—and in product branding—the devil is in the details. Our 360° approach means considering all the sensorial elements of the perfumed product. Choosing the right font, color or finish can completely change the end result—this is where attention to detail makes a real difference. That's the magic of my work.
Neus Grau Medina
Creative Studio Manager