Marketing Intelligence

Creativity, Skill and Hard Work Await Future Perfumers

Branding Scents

Your Product Is More Than Just a Fragrance

For us, fragrance is who we are and what we do, but we must consider your brand from your perspective. We know that to provide you with pertinent solutions, we must go beyond the sense of smell. This is why our Marketing specialists always consider your brand holistically within a greater market context.

For every Marketing analysis, we fully immerse ourselves in your brand’s universe.  Our observations are complemented by macro trend insights, gap analyses, new product concepts or design proposals.  There is, however, one talent that stands out among many Eurofragance Marketers: it’s there developed sense of intuition.  They are adept at translating their insights and market studies into actionable business building proposals, addressing your projects specifically.  Thanks to a range of professional backgrounds, we are confident we can surprise you with bespoke 360° solutions that go well beyond fragrance.

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We actually complete one another quite nicely. In most instances, your brands aren’t viable without a perfume. Conversely, our fragrances need your products to come to life. This reality strengthens the partnership between your Marketing experts and our perfumery professionals—and Eurofragance’s Marketing team is the perfect bridge between the two.

Stéphanie Marze
Head of Global Marketing and Corporate Communication

Market Analysis

Data Driven Decision Making

Eurofragance purchases consumer data and market analysis from several reputable, global market research firms.  We care almost as much as you do about brand performance, so we pore over figures relating to sales, rankings and market share to extract valuable insights to direct and speed up our development process.

Access to marketing intelligence affords us precious knowledge on the current market situation and, by extrapolation, what the future might look like.  Such data is also a window into what “works” or doesn’t in a particular region or country.  Thanks to our network of affiliates, we supplement stats on a computer screen with observations on the ground and market-specific intuitiveness.

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We disseminate Market Research throughout the organization to bring even more relevance to your projects

Trends and Beyond

We Know What Tomorrow Will Smell Like

“What is the next trend?” is a recurring question stakeholders ask us.  We have some perspective to share.  Our in-house Marketing specialists track macro trends that are likely to influence general consumer habits.  And, they’re also excellent at predicting micro trends that will impact specific product segments.

To bring you relevant ideas before your competitors roll them out, we work upstream, months in advance.  We develop analyses for your category; conduct store checks; and study lifestyle, fashion and artistic trends.  As a fragrance house, we will tell you what scents will please your premium perfume or laundry softener consumers tomorrow.

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Category Reviews

Consumers, Competitors and Context

Brands evolve in dynamic product categories impacted by their owners, competitors and consumers.  At Eurofragance, Marketing specialists are assigned to dedicated product categories.  Their objective is to provide customers and Eurofragance development teams with pertinent insights for segments ranging from modern French Middle Eastern perfumes, to body wash, to candles and incense and onto fabric softeners.

Internally, we feed the creation process so that development teams fully grasp the forces at play in your brand’s environment.  Externally, for you, we juxtapose olfaction with product positioning, taking into account cultural preferences and regional market dynamics.  For instance, we should be able to tell you if a particular ingredient will resonate with your consumers.  Such recommendations are founded on careful analysis of your category, overlaid with demographic and psychographic insights.

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Category Reviews

Consumers, Competitors and Context

Brands evolve in dynamic product categories impacted by their owners, competitors and consumers.  At Eurofragance, Marketing specialists are assigned to dedicated product categories.  Their objective is to provide customers and Eurofragance development teams with pertinent insights for segments ranging from modern French Middle Eastern perfumes, to body wash, to candles and incense and onto fabric softeners.

Internally, we feed the creation process so that development teams fully grasp the forces at play in your brand’s environment.  Externally, for you, we juxtapose olfaction with product positioning, taking into account cultural preferences and regional market dynamics.  For instance, we should be able to tell you if a particular ingredient will resonate with your consumers.  Such recommendations are founded on careful analysis of your category, overlaid with demographic and psychographic insights.

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New Product Concept Development

The Power of New News

There’s something magical about using the word “new” in marketing.  For you, these three little letters represent a daily challenge.  By funneling down from macro trends, to category studies and market analysis, we can develop and present you with new line extensions, variants and applications, along with the perfect fragrances to match.

Thanks to our global community of Marketing enthusiasts and horizontal structure, members of the team spread out around the world, constantly share new news on their respective markets, singular consumer insights, new concepts and latest fragrance trends.  By overlapping these two approaches, we’re well positioned to assist you when it comes to product innovation.

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Once you’ve uncovered a trend, it’s already too late, it’s been done. What you can do, however, is develop scenarios on what will occur next because of it. This is the type of forecasting we offer.Chiara Micol Buongiorno
IMEA Marketing Manager, Eurofragance Dubai
Observations and insights go hand in hand; if one shows genuine curiosity about people’s everyday life, you can learn a lot about consumer habits and behaviors.Joanne Neo
Customer Service and Marketing Specialist, Eurofragance Singapore
My colleagues in affiliates allow me to delve into the social-cultural environment of their market. The result, is the development of even more lovable fragrances for their consumers.Gabrielle Andreys
EAT Jr Marketing Manager
The Marketing network allows me to learn about new product concepts rolling out in other markets that could be relevant to consumers in my region. I am all for recycling a great idea.Mariana Del Valle Torres
LATAM Marketing Manager, Mexico

Creative Studio

Bringing Perfume to Life Through Design

A perfume doesn’t exist in isolation—it has a name, it comes in a package, it is associated with colors, textures, materials...  Manufacturers and marketers are well aware that these are significant details.  Accordingly, for key strategic projects we involve our in-house graphic designers to bring a fragrance to life by designing a label, creating a pack mock-up and proposing color schemes.

The Designers in our Creative Studio rely equally on their artistic talent and their market observations.  Yes, their output is outstanding visually, but it is always aligned with current design trends, consumer expectations and the appropriate retail environment.

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In perfume creation—and in product branding—the devil is in the details. Our 360° approach means considering all the sensorial elements of the perfumed product. Choosing the right font, color or finish can completely change the end result—this is where attention to detail makes a real difference. That's the magic of my work.Neus Grau Medina
Creative Studio Manager