Marketing Intelligence
Solid Marketing Expertise to Build Your Brands


Your Product Is More Than Just a Fragrance
For us, fragrance is who we are and what we do, but we must consider your brand from your perspective. We know that to provide you with pertinent solutions, we must go beyond the sense of smell. This is why our Marketing specialists always consider your brand holistically within a greater market context.

We actually complete one another quite nicely. In most instances, your brands aren’t viable without a perfume. Conversely, our fragrances need your products to come to life. This reality strengthens the partnership between your Marketing experts and our perfumery professionals—and Eurofragance’s Marketing team is the perfect bridge between the two.
Head of Global Marketing and Corporate Communication
Market Analysis
Data Driven Decision Making
Eurofragance purchases consumer data and market analysis from several reputable, global market research firms. We care almost as much as you do about brand performance, so we pore over figures relating to sales, rankings and market share to extract valuable insights to direct and speed up our development process.

We disseminate Market Research throughout the organization to bring even more relevance to your projects
Trends and Beyond
We Know What Tomorrow Will Smell Like
“What is the next trend?” is a recurring question stakeholders ask us. We have some perspective to share. Our in-house Marketing specialists track macro trends that are likely to influence general consumer habits. And, they’re also excellent at predicting micro trends that will impact specific product segments.

Category Reviews
Consumers, Competitors and Context
Brands evolve in dynamic product categories impacted by their owners, competitors and consumers. At Eurofragance, Marketing specialists are assigned to dedicated product categories. Their objective is to provide customers and Eurofragance development teams with pertinent insights for segments ranging from modern French Middle Eastern perfumes, to body wash, to candles and incense and onto fabric softeners.
New Product Concept Development
The Power of New News
There’s something magical about using the word “new” in marketing. For you, these three little letters represent a daily challenge. By funneling down from macro trends, to category studies and market analysis, we can develop and present you with new line extensions, variants and applications, along with the perfect fragrances to match.

Creative Studio
Bringing Perfume to Life Through Design
A perfume doesn’t exist in isolation—it has a name, it comes in a package, it is associated with colors, textures, materials... Manufacturers and marketers are well aware that these are significant details. Accordingly, for key strategic projects we involve our in-house graphic designers to bring a fragrance to life by designing a label, creating a pack mock-up and proposing color schemes.