Customers and competitors now see us differently

It took three years of hard work and dedication for the team to transform the Mexico affiliate into a real contender to be reckoned within the LATAM region.  Probably because we have reached critical mass and production efficiency, customers and competitors now eye us differently.  We’re gaining traction and attention.

Our goal is to become more competitive and offer an even higher level of fragrance relevance in all product categories, with a special focus on home care.  In a market that loves perfume, it’s going to be a daily battle, but we’re set on delivering, double digit annual growth in the LATAM region.