Eurofragance continues with its expansion plan by opening a new affiliate in India
- The company is in the midst of its Strategic Plan for 2020, with a focus on Eurofragance’s growth and profitability.
- This initiative supports Eurofragance’s ambition to offer to Indian customers and consumers an appealing and competitive olfactive proposition in order to rapidly capture its fair share of this growing market.
Eurofragance, a fragrance creation company, continues its ambitious expansion plan foreseen in its business strategy for 2020, with a focus on Eurofragance’s growth and profitability. In late 2017, the company entered the United States market
by acquiring Fragrance Design (Atlanta), thus expanding its presence in the American market. This year, Eurofragance plans to increase its footprint and presence in Asia, being India its first stop.
For years, Eurofragance has been working to reach the Indian market through its affiliate in Dubai, where the company regionally designs fragrances adapted to the needs and preferences of the Gulf/India countries. It is now opening its own offices in Mumbai with Abhishek Pandya at the helm as Eurofragance’s Country Manager in India. Pandya who brings a wealth of industry knowledge, is responsible for coordinating the sales and development team, highly specialized in fragrances for this region. In addition to the opening of its new affiliate, Eurofragance entered into a strategic partnership with Orris Tech, a company itself located in Mumbai area. Orris Tech will be manufacturing all Eurofragance fragrances aimed at the Indian domestic market.
“India is a market undergoing a major and steady growth. Eurofragance with the knowledge acquired during the past years working with Indian companies primarily focused on export, is well prepared to rapidly capture its fair share of the Indian market. The initial response to our offer is above our expectations. Our ability to deliver our high standard quality products from ‘Inside’ India opens a complete new perspective. Together with our partner Orris, we are very excited and all behind our project targeting the very dynamic fragrance market of ‘Incredible’ India”.
explains Laurent Mercier, Eurofragance’s CEO.