Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery
In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented puzzle that the fragrance world is: the consumers.
Consumers have now multiple fragrances to choose from. Either if they are looking for an air-freshener or a perfume, options are endless as there are big brands and incipient niche brands.
Some consumers are loyal to specific brands, usually these are the most known brands or brands being advertised on TV for ages. However, there is an increasing group of demanding consumers which want something different. The niche perfumery market is responding to these needs in a fantastic way. Despite of those who don´t believe in the permanence of this small brands in the market, niche perfumery is growing in its own way. They may not produce millions of bottles per year but they keep producing for faithful consumers, which is a business guarantee.
Moreover, the fact of being alternative brand allows niche brands to take more olfactory risks, as the financial impact is limited. They usually use high-quality ingredients and have a creative process more flexible than the one of prestige perfumes.
Consumers love the fact of buying a perfume which is unique and inspired in deep values which they share. They want quality and they want to feel good when wearing it too.
In this sense, niche perfumery lovers have a strong cultural attachment to fragrance and seek out exclusive fragrances to smell different from the crowd. They are also willing to spend more since they really see fragrances as their own olfactory signature.
There is something about the perfume world, about its permanent evolution, which has led us to a fantastic challenge: producing fragrances with its own story.
The truth is that the perfume market has now reached its maturity. It is experiencing a democratization, meaning everyone can now access to a perfume since there are so many different prices and fragrances.
And what about perfume ingredients? What are the most preferred ones? White flowers like jasmine or orange blossom; woods like patchouli or sandalwood; spices like cinnamon or ginger, and finally gourmand notes like amber or honey are among the trendiest ingredients for perfumes.
Variety of ingredients, concepts and stories leave on the consumer a hard choice to make. The good news is that options are endless.
At Eurofragance we focus on every continent local markets in order to be able to reach consumer needs, to match their expectations and to ensure we offer as much quality as wellness. We are capturing sensations all over the world to create unique stories through our fragrances.
And we are pretty sure we can also create the fragrance you are looking for…