To celebrate International Creativity and Innovation Day, we are thrilled to share one of our core areas of expertise with you, fragrance design. It combines creativity and innovation, and plays a fundamental role in achieving our objective of perfuming the world. Our in-house team of experts conduct extensive research and analysis, in
Creativity + Innovation: Two Fundamental Ingredients in Fragrance Design
novate using applied technology and perfumer expertise, and leverage our wide range of quality olfactory ingredients.
This all comes together in Eurofragance’s Sensolab, a laboratory where fragrances come to life through textures application and renewed formulations. Smell Me Founder Melina Napolitano sat down with Eurofragance’s Applications Manager Myriam Terés to discuss the work that takes place in the SensoLab.
Melina Napolitano: How does a liquid fragrance become an innovative product?
Myriam Terés: This is the objective of Sensolab – to propose and apply new textures for the perfume market; formats where the consumer can explore the fragrance with the senses. The purpose is to be able to make the invisible tangible, to make fragrances a lively feature in the product, and thus, become a source of inspiration for our customers.
We know that perfume is a source of pleasure and wellbeing, and that the choice of a fragrance is our olfactory code compared to others. Fragrance is a sensorial experience in itself, as it gives us the ability to transport our mind to any place, at any time. This type of experience sometimes requires all the senses to make it happen.
Sensolab tries to find new textures in which to present the perfume; solid textures, foams etc. This allows us to experience fragrances in different formats, that’s what we call innovation.
MN: What is the process of creating a fragrance?
MT: The first step is the design of the fragrance. The choice of the right ingredients, along with creativity, is in the hands of the perfumers. They know in depth which raw materials should be used for each type of application, and they also have great expertise in the broad olfactory palette.
Then, the fragrance designed by the perfumer, goes through the application area where a physical-chemical evaluation of the composition is conducted and the behavior of the application itself is studied (shower gel, body lotion, etc.).
Once these steps have been carried out, the evaluators sit with the fragrances and check that the fragrance application in the product continues to be successful. This is what is called a zero-time validated fragrance. Then, stability studies are carried out to check that the stability of the fragrance does not change over time until the final fragrance is reached.
MN: A fragrance could be in multiple formats, right?
MT: Yes! Have you ever experienced a powdered perfume? Well, fragrance in this format has a double function: one is to give off a scent and the other is to moisturize. This format for a fragrance makes it easy to carry with the added benefit of nourishing the skin.
But there are many more types of textures in fragrances…
Solid perfume is a perfumed balm that can be applied by fingertip. Not only does it require less water in its chemical composition and formulation, but it also weighs less as a finished product. This implies a more sustainable product life cycle. The solid perfume can be converted into a gel shampoo, bath, body lotion, and deodorant in stick format.
These textures arise from a new trend called waterless perfumes, which arises from the movement to protect our most important natural resource: water. Here, innovation manifests in the need to respond to a global crisis, and calls for improved sustainability.
Foam fragrances, one of the most popular formats, are presented in an airy, voluptuous texture that also serves a moisturizing function.
Innovation is more than just a buzzword; Sensolab has no limits in its mission to exceed expectations. The goal is to continue inspiring customers and working on the creation of new ways to enjoy fragrances!
Soap Cycling Singapore is an NGO that works with students, hotels, businesses, volunteers, and charities across Asia to recycle soap. In a movement to improve sanitation and hygiene, the organization collects, cleans, and renews gently used soaps that are about to be thrown out. Its efforts help support recycling and greener living, as well as waste reduction by distributing soap to regions without it and that need it most.
Soap Cycling was founded in 2012 by David Bishop, a law professor at The University of Hong Kong, and a group of his students. In 2017, operations started in Singapore, pioneered by students from the National University of Singapore.
We had the opportunity to connect with Jacqueline (Jackie) Tan, Soap Cycling Singapore’s partnerships manager, to discuss the organization’s journey and mission. She explained the recycling process that the organization follows, from initial collection to final distribution.
The process starts with the collection of lightly-used soap from local hotels in Singapore. “At the moment, we are saving 510kg of lightly used soap from the incinerator,” she explains.
Next, the soap is sent to Soap Cycling warehouses, which rely on partnerships. As in any other company, growth happens in small steps; after years of storing soap under their beds, one of their local partners has offered a modest storage place and activity spaces for volunteering sessions. “We experience an amicable collaboration here. This local charity is serving the migrant workers community in Singapore. Injured workers cannot work, so we compensate them by giving them tasks they can perform and covering their transport, leases and food costs” explains Jackie.
The soap is then sorted, recycled, and distributed to the needy with the help of NGO partners. In 2019, they distributed over 300kg (7,500 soap bars) in Singapore and the nearby region. Besides their local distribution, they also sent out soap to Indonesia and The Philippines.
To face down the COVID-19 crisis, Soap Cycling is joining forces with charity partners to distribute soap to vulnerable populations. “Our partners have already hand sanitizer and masks, so we are putting together a care package that we distribute. So far, we have distributed this care package to 1,800 workers in the past 2 weeks,” Jackie adds.
When asked about where she sees Soap Cycling moving in the next 5 years, Jackie explained that the organization wants to keep supporting the Singaporean and migrant worker communities and expand rapidly so that it can provide soap to disadvantaged communities throughout Southeast Asia. Moreover, she sees the future of the organization including liquid soap collection and recycling.
Eurofragance has contributed immensely to Soap Cycling Singapore’s recent development, and that’s just the start. We are going to continue to support this organization so that more projects can be undertaken and developed, and even more people can be helped.
Which raw materials should you be looking for depending on what you need
Scents have an effect on us, they can boost our energy, help us relax, make us feel good, take us back in time, etc. Despite not having been scientifically proved, the fact is that certain fragrances influence our mood and emotions.
Fragrances have the power to awake our senses. Furthermore, there are smells that can bring us back old memories: the perfume of our mother, the detergent with which clothes were washed at our house when we were children, the jasmine that used to be at our home town gardens, etc.
As we have said in previous posts, the sense of smell is connected to the part of the brain that processes emotions. Hence the influence of smells on our feelings.
You might be wondering, then, how to use fragrances to promote different sensations. Let us give you some advice. But, keep in mind that the fragrance world is as wide and subjective as humans are. So, there are scents that have different effect depending on the person.
Energy and productivity
Do you want to feel energetic and productive? There are certain raw materials used to create fragrances that can boost your energy and productivity. So, when looking for a perfume, body lotion or body wash the fragrance of which energizes you, search for ingredients such as sea salt, sea minerals, algae, lemon and citric notes, in general. They can help you to feel charged.
If what you need is to relax after a stressing day at work, you should be looking for fragrances that contain raw materials like lavender, jasmine or peppermint. What about a lavender bath essence or a candle with a jasmine scent? Give it a try and see what effect these fragrances have on you.
When feeling emotional, cinnamon, chocolate, vanilla, rose, or the perfume of a beloved one can have a lovely effect on your feelings! Also, sandalwood notes can boost sensuality and desire. It is just up to you!
Orange blossom, lily of the valley or bergamot are commonly used for fragrances that aim to create welcoming environments and wellness.
At Eurofragance, our aim is to be a global leader capturing sensations with the fragrances we create for customers within the Fine Fragrance, Home Care and Personal Care segments. Our goal is to promote wellbeing, happiness and positive sensations through our creations.
Let the power of scents improve your daily sensations!
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
Floral fragrances are some of the favourite ones during this season
Spring is well-known to be a season where our senses are especially sensitive, where emotions are felt with more intensity than in other seasons. It is a magical time of year, in which many flowers bloom and green landscapes replace brown ones. It’s the right period for floral fragrances which are actually the favourites during this season.
Forsythias, azaleas or cherry blossoms are some of the flowers blooming in spring. However, there is one flower that takes the lead role in this season. It is a beautiful one, commonly used for romantic purposes and also widely used in perfumery. Can you guess which one is it? Yes, that is right, it is the rose.
There are different rose´ species, up to 100! Among them we find Damascus Rose or Rosa Damascena. Damascus Rose is a rose hybrid. Native of Iran, it was carried to Syria, and then brought from Damascus to all Europe. Damascus roses only bloom thirty days each year. Besides, the blossoms are still picked manually, and the picking is always a race against the sun as these roses have to be picked before sunrise.
Furthermore, Rosa Damascena is very well considered by its enchanting scent and also associated to health benefits. It is believed this type of rose has got anti-aging properties as well as a positive effect on the treatment against anxiety or stress. Actually, Damascus Rose is not only used to create perfumes but also to produce essential oils and cosmetics.
There is also another type of really famous rose called Centifolia Rose. The so-called Rose of the Hundred Leaves or Rose de Mai originates from the Caucasus although it is cultivated mainly in Morocco, and other countries with smaller production: Italy, the Balkan republics and Tunisia. Centifolia Rose blooms from 20 to 25 days in May. Its harvest is so splendid that, if in the morning its flowers are plucked, the next day they are again in full bloom.
Centifolia Rose along with Rosa Damascena are two of the rose types more used in perfumery. Their intense scent is much valued, not only for feminine fragrances but also in masculine and infantile perfumes.
No doubt why spring is the time of floral fragrances, fresh scents which make us feel energetic and relaxed in equal parts, scents which have a pleasant effect on our mood.
At Eurofragance, we explore the senses. We work with new types of perfumed textures that trigger surprising sensations. The main goal is always the same: to capture sensations for our unique fragrances to provide consumers with wellness and happiness.
Let spring scents captivate your senses!