Do you know what’s in this season? Like clothes and accessories, perfumery also has trends, and fashionable smells mimic the creations launched by big perfume houses. Eurofragance has set about studying what has been popular in 2018 and what’s on the horizon. Here’s a summary of ingredients and combinations about to be launched in the market. In addition, our team of perfumers, inspired by the latest trends, has created a set of unique, original fragrances in line with these fashions. This first instalment gives an overview of trends for women, from the freshest to the most sensual. Stick with us and discover how your skin will smell!
Women’s Fragrances – from green paradise to the warm chocolate
- Fresh summer fragrances with green and herbal notes are still in vogue. We have observed that well-known brands are using essence of green rose, fig leaves and bitter orange to create chords that add a touch of unique sophistication. Eurofragance has gone further, and joined the green revolution further by using rare ingredients like rhubarb, green tangerine, violet…
- At the same time, fruity combinations that remind us that tropical fruits are in fashion. These lush and warm scents are created with ingredients like mango, tamarind and passion fruit, that transport us to a state of eternal summer. Custard apple, guava and starfruit are part of the same trend but are more daring and mischievous.
- This summer season has also revealed an evolution toward sweeter, headier destinations. Successful scents are a combination of fruity notes and tropical florals like hibiscus, ylang-ylang, the flower of paradise… Do you dare to leave a mark?
- Delicate tones can also be found in floral fragrances, which we have classified into two very different groups. Some flowers, such as peony, magnolia and lily can be used to create fun and spontaneous mixtures with red fruits or essences of exotic woods to become an explosion of feminine delicacy when combined with the light aromas of fruits and flowers. Magic and delicacy in one inhalation!
- Soft, delicate velvety touches are added to transform chypres compositions into a dream of youth and sophistication. Gardenia and frangipani add white floral notes, which, when combined with the character of the patchouli and moss, give us younger, daring chypres perfumes.
- Sensuality is achieved by using deep sensual chords. Currently, we are seeing sandalwood, musk, vanilla and orris blended with sweet fruit and floral touches in fragrances that envelop us in their heady presence. Eurofragance is also using unique chords like toffee and caramel that go straight through the nose to the palate.
- And here’s a surprise… fragrances with nuances of toasted seeds. It is becoming increasingly common to see coffee, pure cocoa, vanilla pods, hazelnut, etc. used to create intense, long-lasting perfumes that envelop bold women in an air of mystery.
Fresh, sweet, sensual, sweeping… Women who make a statement, who know what they want. They want to be remembered and their perfume makes a lasting impression. Which trends do you go for?
Next time, it will be male trends, so don’t miss it!
Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.
In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!
From 20 to 35
After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.
From 35 to 45
After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!
From 45 to 55 and beyond
Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.
The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.
Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell?
The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. Fresh and clean, bright and sophisticated.
It’s easy to identify the most common varieties – lemon, orange and grapefruit – with their rough skin, bright colours and, of course, the wonderful fragrance. These delectable fruits have been part of our diets for decades, with their delicious flavours, beneficial properties and their essence, which is used in numerous body and homecare products, transmitting clean, fresh sensations.
With cultural links to the Mediterranean, their smell has a familiar touch of sparkle that reminds us of the colognes of our childhood. However, recent trends in fragrances include new, original nuances, sometimes quite rare, that add a new twist to traditional chords.
New combinations and new citrus ingredients
Citrus notes can be strategically combined to create luminous fragrances, with character for longer-lasting freshness. There are now perfumes containing mandarin, bergamot and lemon, mixed with floral, spiced and woody notes.
The perfumer’s palate also features new, unusual citrus fruits, rarely seen until now. The chinotto (Citrus myrtifolia), Buddha’s hand or fingered citron (Citrus medica var. Sarcodactylis) and the yuzu (Citrus junos) may sound exotic and distant, but they are dietary staples in Italy, Brazil and China. Used in perfumery, these citrus olfactory notes are strange yet familiar: green, acidic, fruity, tropical or floral.
The most recent market launches combine mythological scents with floral and amber touches, prolonging that Mediterranean freshness. At Eurofragance, we are playing with this vibrant, explosive trend, harnessing the acidic facet of these fruits to create sparkling, sophisticated scents for use in any type of product. Citrus scents are always a sure success.
And we’ll continue with the olfactory trends. In our next post, we’ll tell you what’s new for 2018/2019. Get ready!
Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights…. But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more… we want to smell like pineapple, too!
Pineapples epitomise summer… fresh, fun, and spontaneous. These adjectives sum up the millennial generation to perfection, who have adopted this fruit as a standard graphic. Just look at Instagram and Pinterest and you’ll find boards full of this new trend: the colour, shape and essence of this tropical fruit are a natural hit with their young, digital lifestyles.
Pineapple’s in… on your skin!
In short, the tangy aroma of pineapple smells of summer. It makes you feel great! The personal care sector has joined the trend, and this season you’ll find pineapple products that send you out for the day with a smile on your face. Gels, shampoo, and body milk infused with the smell of this unique fruit will lift your spirits in the morning and transform your daily shower into a tropical adventure.
And to keep that exotic smell around all day long, why not some scent with pineapple notes! Fruity, relaxing, and luscious, it’s an ingredient in fragrances for men and women alike, adding an invigorating touch and a fresh twist to compositions.
Eurofragance is on trend
At Eurofragance, we have been working on this trend, and our perfumers have created a delicious collection of tempting fragrances. Our combination of little-known fruit essences with fresh citrus and sweet touches of vanilla and caramel are a successful choice for personal care products. Who wouldn’t want to smell like a tropical holiday all year round?
The experts agree that fruit is good for you, so don’t miss the fruity news we’ll be bringing you in our next post.
There’s a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy of conservation and cultivation.
Niche perfumery has been important in awakening this new desire for higher-quality products, with history, more creative and artistic, which is encouraging consumers to select fragrances hampered by fewer commercial constraints, often creative follies that have been highly inspirational and beneficial to the sector.
Fragrance advertising has also had a role, with storytelling now more necessary than ever for connecting with consumers, who want to know the story behind the perfume, its inspiration, the origin of the ingredients.
Raw materials with a designation of origin
In fact, the source of raw materials has become an essential factor. Consumers are interested in how perfumes are orchestrated, their roots, where the components originate and if they are connected to their community: traditional aromatic plants like sage and lavender have crept back into the perfumer’s palette to give a sense of closeness and authenticity. Classic chords like fougère are updated with savoury, mineral and woody notes, giving rise to unique, modern, masculine chords.
White are back to women’s perfumery
This search for authenticity and tradition also explains the rise of white floral notes in women’s perfumery: tuberose, ylang ylang and sambac jasmine, enveloping, classic, feminine notes that languished for years, are back at the forefront of perfumery, this time brighter, modern, and transparent. They are found in major launches like Gucci Bloom and Gabrielle by Chanel. They share the stage with unfamiliar, exotic flowers like tiger orchids, hibiscus, tamarind flower, never previously used in perfumery that now shine as star ingredients that magic us away to faraway landscapes, enveloped in exoticism and mystery.
At the other end of the scale, local ingredients give us a connection to the community: aromatic plants such as lavender or rosemary, and vegetables like rhubarb or carrot, are back because our connection to the land, to something less artificial and more authentic, and to the sense of well-being that create.
Wood and authenticity in men’s perfumers
Men’s fragrances are also searching for authenticity, resulting in perfumes dominated by woody and balsamic notes. Wild and rustic, vetiver and cedar add the woodiness, and blended with the balsamic notes of laudanum and fir, they give natural, robust men’s fragrances with real presence.
Salty, mineral, exquisite aromas are the rising trend that counterbalances all this. Seaside, aquatic chords with sophisticated seaweed, minerals, touches of salt and ambergris, offer elegant, distinguished freshness.
Finally, unisex chords are proliferating in many olfactory compositions. Coffee, a masculine feature, is now a dominant ingredient in women’s perfumes. The line between men’s and women’s fragrances will fade in years to come.
Lastly, other formats are appearing in the market to please the millennials, a generation that dislikes classic formats and expects to find its favourite fragrances in previously unforeseen products. Haute perfumery is available in convenient solid format and in body sprays, ready to apply at any time, and select and niche scents will come in the form of home fragrances, fabric softeners and other daily products to become part of the fragrance storytelling consumers want.