On the International Women´s Day, we interview the women who lead Eurofragance Creative Centres in Singapore, Dubai and Barcelona
Equality is one of Eurofragance´s signatures. Women represent more than 50% of Eurofragance´s workforce, and the company ensures that both women and men have same work conditions and same opportunities to grow professionally.
On the International Women´s Day, we have interviewed three of the women that work in Eurofragance. Let us introduce you to Dr. Soni Singh, Ronalyn Canonigo, and Dolors Costa, Manager of Eurofragance`s Singapore Creative Centre, Coordinator of Dubai Creative Centre, and Manager of Barcelona Creative Centre, respectively.
Dr. Soni Singh, Singapore Creative Centre Manager
Dr. Soni Singh started at Eurofragance as a Technical Manager in 2016, to bring technical support to Asian team, working closely with Perfumers, Fragrance Development Managers (FDMs) and leading the implementation of best practices in all areas under responsibility, such as analysis, sampling, application and technical support. She also took part in the global technical community and leaded the technical projects in the Asian region. One year later, Soni became the Creative Centre Manager in Singapore for Eurofragance Asia Pacific.
“Eurofragance has the capability to nurture its talent, to give them (its talent) the platform needed to grow professionally”, Dr. Soni Singh.
Ronalyn Canonigo, Dubai Creative Centre Coordinator
Ronalyn Canonigo joined Eurofragance in 2015 as a Technical Laboratory Manager and soon she was also appointed as Dubai Creative Centre Coordinator. Ronalyn has been working in the fragrance industry for more than eight years and what she values the most about working at Eurofragance is the fact that the company promotes gender equality and diversity.
“Eurofragance as a company promotes and values gender equality, diversity, which somehow create a complex yet growth enhancing working environment”, Ronalyn Canonigo.
Dolors Costa, Barcelona Creative Centre Manager
Dolors Costa is a chemical engineer. She started in the industry in the Evaluation Area, that according to her, “has a very squared and scientific aspect, and at the same time, a sensory and hedonistic side”. Then she decided to move into marketing, and now she is involved in the development part of the business too, “being CC Manager is the most challenging job I’ve ever had”, she states.
“We are in a very feminine industry, particularly in the development side of the business. There are lots of perfumers, evaluators, technicians, scientist, that are inspirational and hard-working women, the heart of the engine. I have no reason to think that at Eurofragance my career is or will be determined by my gender”, Dolors Costa.
Women are an essential ingredient for Eurofragance scent. Perfumers, HR employees, FDM, Managers, Technical Lab Managers, Admin… Thank you! Thanks for your Passion, your Performance and your Entrepreneurship!
Happy International Women´s Day to all women in the world, especially to our Eurofragancers!
Halal-certified fragrances sales at Middle East and other regions of the world are set to increase as Muslim populations demand Halal products
From the very beginning of its foundation, Eurofragance decided to become an international company. The first area of the planet where it started exporting its fragrances was Middle East and later joined by some other regions and countries in Asia (Singapore, the Philippines, etc). That meant we had to know a bit more about their culture, their tastes and the scents people like.
What is Halal?
Halal is an Arabic word meaning permissible. It refers to everything that adheres to Islamic law, which is defined in the Koran. The opposite to Halal is Haram and refers to what is forbidden. These two words are present in different facets of Muslims lives like food, clothes, laundry products, personal care products or cosmetics, to name few. That is why Halal products must be certified by Halal certification organizations that operate under the Islamic law, under rules and principles that Muslims follow.
Which are the conditions for a product to be Halal-certified?
When talking about fragrances for different products, for them to be Halal certified, they must accomplish six requisites: they can´t contain alcohol; can´t be tested on animals; should not contain animal ingredients; food goods that are prohibited according to the Islamic law should be avoided during the blend of halal cosmetics, and, finally, all Halal products must have a Halal Certification -issued by a certifying body- to guarantee consumers that product doesn’t contain any Haram component.
Why did we decide to produce Halal-certified fragrances?
We operate in different areas with different traditions and beliefs. Our customers produce goods for different countries within the five continents. Many of our customers sell products for Muslim populations so it is critical for us to embrace their culture and understand their needs.
In this regard, Asia, which is a strategic area for Eurofragance, is leading the way in Halal certified products. Hence the importance of obtaining this certification for fragrances we produce at our factory in Asia, located in Singapore. Our aim is to provide Halal certified fragrances not only to Asian regions, but also to Africa and other parts of the world. In fact, sales in these continents are expected to increase as Muslim populations demand Halal products.
Eurofragance fragrances produced in Singapore: Halal-certified
Our factory in Asia can now produce Halal-certified fragrances, which means our production processes and our formulations follow the Islamic law and accomplish the main requisites for our fragrances to be considered as Halal- certified.
Eurofragance goal is to keep working, with passion and creativity, to make our customers´ products those preferred by consumers all around the world.
Did you know that Asia is one of the best places to buy male grooming products?
Asia has always been an exotic market from a European point of view. Differences between Europe and Asia are multiple; culture, food, weather and traditions are all very unique. This diversity makes Asia a key area for Eurofragance to explore and understand following our vision to be a global leader in perfumery.
Our presence in Asia is not new. Starting in 1996, the company began exporting its products to Hong Kong and Thailand. Next, in 2012, a representative office was set up in Singapore in order to strength the presence of the company in Asia´s East and South-East Asian markets. Finally, in 2016, a major investment was made in a full service Creative Centre in the downtown Biopolis hub. This year, 2017, will also see the official opening of a new fragrance factory in Singapore (Rapido Production Plant). This facility will be a key part of the company’s global production footprint.
We are enchanted by the diversity of perfumery market in Asia. It is a huge opportunity market not only in home care fragrances, but also fine fragrances, personal care and not to forget men grooming products!
So why do Asian men like grooming products? It all started in Japan and Korea many years ago when men started to get interested in taking better care of their skin and looking younger. However the category really took off when these products were showcased in Korean dramas/soap operas. As Asia is mad about these shows, the sales exploded and now their popularity is so high that you can find them beyond select retail in supermarkets and chemists!
Our team in Asia does not only work on male grooming products though. We are also very busy on projects in many different segments, designing fragrances for detergents, air-fresheners, soaps, shower gels, fabric softeners, shampoos, baby powder, and hand dish wash, to name just a few.
Asia is probably the most diverse of the planet’s continents. Every Asian country is different, whether you look at food, culture, history, or climate. This diversity creates a unique challenge for us, but one that is also a huge opportunity, one we are proud of taking up. There is never a dull moment in Asia!
In some countries olfactive preference is split by ethnicity, in others by climate and food preferences. For example, in China, preferences vary depending on the area: Southern China prefers citrus notes while in North China it’s more about the florals.
So how do we keep up with all this you may be wondering? Well it’s all down to our having an amazing local team whose strong experience gives us the right insights into the tastes of the Asian market. All this backed up by the state of the art facilities we have in the region with our new Creative Centre and the Rapido Production Plant.
Perfumery is an art that requires talent, passion and creativity to touch people. At Eurofragance we are Capturing Sensations all over the world because we love fragrances and we love diversity. Do you?
People, Passion and Creativity are leading us to a marvellous perfumed path of achievements
We didn´t want to say bye to 2016 without thanking our great team its effort which has led Eurofragance to achieve great things like the opening of a Creative Centre in Singapore, the launch of a new production factory also in Singapore or the creation of an amazing collection of fragrances named REMEMORIES.
It has been a great year for all of us and, from this little and open corner which is our blog, we want to express how happy and proud we are.
We have told you so many times that our essence is compounded of PEOPLE, PASSION and CREATIVITY. This pure essence is the secret of our success.
For the year ahead we have so many projects lined up like Shape Up, a digital platform for all our employees to get empowered and do exercise at the same time they participate in charity challenges. We are also about to launch a new Careers site that will encourage all the talent out there to come and enjoy working with us.
And many more surprises to come…
Finally, we want to thank our readers! Thanks for sharing with us this love for fragrances. We promise you that in 2017 we will keep posting all about the fragrances world.
Happy New Year Eurofragancers!
We don´t pay attention to TV ads or banners but we remember scents
When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only one sense, sight, people usually react more easily to other sensorial stimulus like smell.
Consumers are tired of being exposed to ads everywhere: while reading a newspaper, while watching TV or even on the bus stop. They would rather experience the brand instead of looking at it.
Which senses can help experience the brand? Obviously, not only sight. Smell, in this case, is a good tool to create brand identity, along with touch and hearing. The same way we remember our mother perfume or freshly cut grass scent, we can easily associate fragrances with brands. Brands just need to pour their values on a perfume bottle.
Hence, the need to study further how people respond to different odours. Lindstrom assures on his book “Brand Sense” smell is present in 3 out of 4 quotidian emotions. Actually, our sense of smell connects the scents we perceive with our memories.
So, brands need to define their values, establish which elements can differentiate them from competitors and give publicity to those elements through the senses. For example: a nice TV advertisement along with a specific jingle; an exclusive touch on the product and, of course, an unforgettable smell. A scent can express brand values: freshness, sophistication, joy, etc.
We came to this world to feel. At Eurofragance, we keep capturing sensations to make customers and consumers feel pleasant emotions through fragrances.
We have a Sensorial Marketing Team which evaluates market trends and analyses consumers tastes. We explore senses and work with new types of perfumed textures that trigger surprising sensations.
Furthermore, Eurofragance has got four Creative Centres around the world. Thanks to our centres in Barcelona, Mexico, Dubai and Singapore we can now know, from a closer perspective, needs and expectations of different regions.
And then, when magic pervades our senses, we know we have captured all the sensations in a fragrance.