All of us at Eurofragance would like to wish our team, customers, partners, and affiliates in Asia a warm and happy Chinese new year! As we usher in the start of the year of the rat, we would like to share some exciting updates in the region with the world.
With 2020, a new opportunity to activate new energies emerges, and, as astrologers say, this year is expected to be about progression and starting a new project with great strength.
So, our new project is… drumroll… China! In August last year, we created our new entity in China. Our presence in Asia has now been strengthened by this decision and we will be working with a trusted local manufacturing partner to get things off the ground.
We are looking forward to working with a new (growing) team to keep the production local. This way, we can be fast and agile in delivering our products to new clients. We’re also open to domestic partnerships!
This new Chinese year is great for improving ongoing projects. We currently have a small presence in Shanghai, and we are hoping to continue growing as 2020 gets underway. Next, we will be turning our attention to all things sales!.
So, what does the year of the rat have in store for Eurofragance? Simply, it presents us with the chance to seize every opportunity that comes our way to grow our team and presence in China and capitalize on our momentum.
We will be reaching out to customers and scaling our business very proactively. Stay tuned for more updates as we continue to reach new milestones.
Winter is time for social gatherings: meals with friends, corporate dinners, family reunions… But when the temperatures plunge and the nights draw in early, it’s tempting to snuggle under a nice warm blanket rather than venture out. Never fear! Don’t let the cold affect your social life! Bring it home! And when your guests arrive, delight them with enchanting scents. How? Eurofragance specialises in filling the air with unique moments. If you want your home to smell of winter, select these ingredients and make winter your favourite time of year.
Chocolate. Who doesn’t love savouring a cup of hot chocolate when it’s cold outside? Now is also the time for treats like chocolate nougat and brownies. That’s why we’ve chosen cocoa as a perfect ingredient for giving your house a Christmassy atmosphere. Pure cocoa has woody, almost bitter nuances, often sweetened with touches of vanilla. Our suggestion: Combine the intense bitterness of cocoa with vanilla splashes of tonka bean and add some orange for contrast – a classic combo that never fails to please.
Cinnamon. If chocolate is the king of the season, then cinnamon is the queen. It’s a sweet yet warm and spicy fragrance that can transport anyone to a warm fireside in an instant. The team at Eurofragrance is in love with the versatility of cinnamon, which can either be the prominent note of a fragrance or an interesting addition. In an earlier post, we talked about the spicy trends appearing for the coming season. So pay attention!
Ginger. Another Christmas favourite is ginger, an ingredient with well-known year-round benefits, commonly found in Christmas sweetmeats like gingerbread. Not usually the main ingredient, its acidic, spicy chords really attract attention. Our perfumers use this raw material in two very different types of fragrance: either combined with oriental-type creations with spices like myrrh and cardamom or in clean fragrances with other, rare citrus fruits. If you want a warm, winter atmosphere, we recommend the former.
Pine. Bringing to mind the nostalgic scent of the Christmas tree, this is a must-have in your home during winter. Pine has a heady, natural, fresh, aromatic, unique scent reminiscent of the pure, fresh air of the mountains. The essence of pine needles gives out a fresh, woody smell that evokes Christmas like nothing else.
Cranberry. Last but not least, there’s cranberry. A delicious accompaniment to roast turkey, it is a Christmas standard in the United States, although less frequently in Europe. That’s why in many parts of the world, cranberry means Christmas. The sweet, fruity scent smells even better with sumptuous notes of cocoa and vanilla.
You may have noticed that everything seems to revolve around food at this time of year and Christmas smells are almost all from ingredients we use in the kitchen. Let these scents stimulate your appetite and enjoy the holidays!
Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings
Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for.
Designing and producing fragrances for Personal Care products sold all over the world requires then a good understanding of consumers, markets and trends. Eurofragance’s Sensorial Marketing Team in our Creative Centres is the cornerstone for trends understanding. They look for accurate information from different cultures, key markets, trendy cities and local influencers. They also keep an eye at innovative brands and products within consumer goods industry. We blend all these inputs to elaborate our trends in Personal Care.
There are four trends plus a special capsule trend that we will uncover in the next blog posts thanks to a series of articles called “Personal Care trends: all you need to know”. What we can tell you now is that appetite for more lifestyle-oriented products continues to boom.
A new holistic approach in many products which aims to a consumer worried about nature, inner and outer health, society and individuality. Nature, especially local nature, will be the source of most ingredients. Oceans, forests, but also farms, food markets will be reflected and embodied in daily personal care products reinforced by scents. New raw materials such as sea salt, kale, donkey milk or charcoal will be popular.
Stay tuned! We will uncover all these trends, one by one, and those fragrances inspired by these new trends.
How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations
We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.
That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.
So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).
Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.
We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.
Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.
The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.
There are scents specifically created for cosmetic products used before, during or after doing sport
People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but it doesn´t matter because is still beneficial and good for us to keep in shape.
This has led to a rising market of products targeted to this new class of active consumers. Among them, specific cosmetic products that adapt to this blooming lifestyles, such as creams and oils that are activated by temperature, water or sweat, or fragrances that help you work out harder.
In order to identify lifestyle trends and create fragrances which can fit in new cosmetic products, our Marketing Sensorial Studio, Applications Sensolab Studio, evaluators, perfumers, etc… keep their eyes open to social changes. Once they have identified a trend, they create fragrance collections to cater that trend. In this specific case, sport cosmetics, we have created collections for both men and women cosmetics. Although fragrances for sport cosmetics were first born in men products, cosmetics for women are now growing to cater a new group of women who train hard.
You might be wondering what is the difference between fragrances created for cosmetics and those created for “sport cosmetics”. Fragrances created for products that are used before, during or after sport have got specific characteristics:
- They are fresh, citrus, marine, and they feel “clean”.
- They are created to fit cosmetics products and their performance. They work well on specific situations. For example: to keep working under sweat or to have a relaxing effect after sport and shower.
- Most of them tend to be unisex.
A couple of years ago this trend seemed to be a niche market, but now a whole new range of products are in the personal care and fragrance markets. A new, authentic sport’s beauty market emerges, seen as a natural extension of fitness clothes and supplements.
At Eurofragance we keep creating and innovating to capture sensations through our fragrances.
Stay tuned! We will talk very soon about a new collection for body care products.