Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings
Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for.
Designing and producing fragrances for Personal Care products sold all over the world requires then a good understanding of consumers, markets and trends. Eurofragance’s Sensorial Marketing Team in our Creative Centres is the cornerstone for trends understanding. They look for accurate information from different cultures, key markets, trendy cities and local influencers. They also keep an eye at innovative brands and products within consumer goods industry. We blend all these inputs to elaborate our trends in Personal Care.
There are four trends plus a special capsule trend that we will uncover in the next blog posts thanks to a series of articles called “Personal Care trends: all you need to know”. What we can tell you now is that appetite for more lifestyle-oriented products continues to boom.
A new holistic approach in many products which aims to a consumer worried about nature, inner and outer health, society and individuality. Nature, especially local nature, will be the source of most ingredients. Oceans, forests, but also farms, food markets will be reflected and embodied in daily personal care products reinforced by scents. New raw materials such as sea salt, kale, donkey milk or charcoal will be popular.
Stay tuned! We will uncover all these trends, one by one, and those fragrances inspired by these new trends.
How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations
We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.
That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.
So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).
Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.
We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.
Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.
The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.
There are scents specifically created for cosmetic products used before, during or after doing sport
People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but it doesn´t matter because is still beneficial and good for us to keep in shape.
This has led to a rising market of products targeted to this new class of active consumers. Among them, specific cosmetic products that adapt to this blooming lifestyles, such as creams and oils that are activated by temperature, water or sweat, or fragrances that help you work out harder.
In order to identify lifestyle trends and create fragrances which can fit in new cosmetic products, our Marketing Sensorial Studio, Applications Sensolab Studio, evaluators, perfumers, etc… keep their eyes open to social changes. Once they have identified a trend, they create fragrance collections to cater that trend. In this specific case, sport cosmetics, we have created collections for both men and women cosmetics. Although fragrances for sport cosmetics were first born in men products, cosmetics for women are now growing to cater a new group of women who train hard.
You might be wondering what is the difference between fragrances created for cosmetics and those created for “sport cosmetics”. Fragrances created for products that are used before, during or after sport have got specific characteristics:
- They are fresh, citrus, marine, and they feel “clean”.
- They are created to fit cosmetics products and their performance. They work well on specific situations. For example: to keep working under sweat or to have a relaxing effect after sport and shower.
- Most of them tend to be unisex.
A couple of years ago this trend seemed to be a niche market, but now a whole new range of products are in the personal care and fragrance markets. A new, authentic sport’s beauty market emerges, seen as a natural extension of fitness clothes and supplements.
At Eurofragance we keep creating and innovating to capture sensations through our fragrances.
Stay tuned! We will talk very soon about a new collection for body care products.
Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!
Floral fragrances are some of the favourite ones during this season
Spring is well-known to be a season where our senses are especially sensitive, where emotions are felt with more intensity than in other seasons. It is a magical time of year, in which many flowers bloom and green landscapes replace brown ones. It’s the right period for floral fragrances which are actually the favourites during this season.
Forsythias, azaleas or cherry blossoms are some of the flowers blooming in spring. However, there is one flower that takes the lead role in this season. It is a beautiful one, commonly used for romantic purposes and also widely used in perfumery. Can you guess which one is it? Yes, that is right, it is the rose.
There are different rose´ species, up to 100! Among them we find Damascus Rose or Rosa Damascena. Damascus Rose is a rose hybrid. Native of Iran, it was carried to Syria, and then brought from Damascus to all Europe. Damascus roses only bloom thirty days each year. Besides, the blossoms are still picked manually, and the picking is always a race against the sun as these roses have to be picked before sunrise.
Furthermore, Rosa Damascena is very well considered by its enchanting scent and also associated to health benefits. It is believed this type of rose has got anti-aging properties as well as a positive effect on the treatment against anxiety or stress. Actually, Damascus Rose is not only used to create perfumes but also to produce essential oils and cosmetics.
There is also another type of really famous rose called Centifolia Rose. The so-called Rose of the Hundred Leaves or Rose de Mai originates from the Caucasus although it is cultivated mainly in Morocco, and other countries with smaller production: Italy, the Balkan republics and Tunisia. Centifolia Rose blooms from 20 to 25 days in May. Its harvest is so splendid that, if in the morning its flowers are plucked, the next day they are again in full bloom.
Centifolia Rose along with Rosa Damascena are two of the rose types more used in perfumery. Their intense scent is much valued, not only for feminine fragrances but also in masculine and infantile perfumes.
No doubt why spring is the time of floral fragrances, fresh scents which make us feel energetic and relaxed in equal parts, scents which have a pleasant effect on our mood.
At Eurofragance, we explore the senses. We work with new types of perfumed textures that trigger surprising sensations. The main goal is always the same: to capture sensations for our unique fragrances to provide consumers with wellness and happiness.
Let spring scents captivate your senses!