Which raw materials should you be looking for depending on what you need
Scents have an effect on us, they can boost our energy, help us relax, make us feel good, take us back in time, etc. Despite not having been scientifically proved, the fact is that certain fragrances influence our mood and emotions.
Fragrances have the power to awake our senses. Furthermore, there are smells that can bring us back old memories: the perfume of our mother, the detergent with which clothes were washed at our house when we were children, the jasmine that used to be at our home town gardens, etc.
As we have said in previous posts, the sense of smell is connected to the part of the brain that processes emotions. Hence the influence of smells on our feelings.
You might be wondering, then, how to use fragrances to promote different sensations. Let us give you some advice. But, keep in mind that the fragrance world is as wide and subjective as humans are. So, there are scents that have different effect depending on the person.
Energy and productivity
Do you want to feel energetic and productive? There are certain raw materials used to create fragrances that can boost your energy and productivity. So, when looking for a perfume, body lotion or body wash the fragrance of which energizes you, search for ingredients such as sea salt, sea minerals, algae, lemon and citric notes, in general. They can help you to feel charged.
If what you need is to relax after a stressing day at work, you should be looking for fragrances that contain raw materials like lavender, jasmine or peppermint. What about a lavender bath essence or a candle with a jasmine scent? Give it a try and see what effect these fragrances have on you.
When feeling emotional, cinnamon, chocolate, vanilla, rose, or the perfume of a beloved one can have a lovely effect on your feelings! Also, sandalwood notes can boost sensuality and desire. It is just up to you!
Orange blossom, lily of the valley or bergamot are commonly used for fragrances that aim to create welcoming environments and wellness.
At Eurofragance, our aim is to be a global leader capturing sensations with the fragrances we create for customers within the Fine Fragrance, Home Care and Personal Care segments. Our goal is to promote wellbeing, happiness and positive sensations through our creations.
Let the power of scents improve your daily sensations!
The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990
World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.
Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.
Eurofragance New Values: Passion, Performance & Entrepreneurship
Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.
- Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
- Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
- Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.
These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.
Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.
We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.
Botanical trend: a call for local and sustainable resources coming from plants
Following our series of Personal Care Trends, we are introducing Botanical, a trend catering local and exotic sustainable botanical extracts such as kale, camellia or Amazonian nuts. As we have said in previous posts, eagerness for natural products is gaining ground not only in food, but also in the Personal Care segment. Hence the growing interest in Personal Care products which include any type of plants among its ingredients.
The Botanical trend is also powered by local manufacturers who can draw on locally sourced and sustainable botanical extracts to attract consumers.
The impact of Botanical trend on Personal Care
According to Mintel, significant data shows the relevance of this trend within the Personal Care segment. More than 50% of soaps launches from 2013 to 2016 were with botanical ingredients.
Raw materials most used in this trend
Seeds from coriander or tomato, oils from olive and argan tree, but also from flowers such as camellia, rose or ylang ylang; nuts from Amazonian rainforests or African jungles, as well as leaves from kale or geranium, are ingredient which are rising globally and becoming more common in hair and body care formulations.
Scents which fit products with botanical extracts
The latest personal care launches are relying on this trend. Green vegetal notes such as rhubarb, carrot or tomato leaf, exotic florals accord inspired by hibiscus, frangipani or mariposa flower and classic aromatic accords like lavender, rosemary and tea leaves are appearing in market shelves.
There are still more Personal Care trends to uncover, we will do it over the following weeks. Overall, we are seeing more natural, organic, caring, suitable for sensitive skin products and with fragrances that Capture Sensations (this is where Eurofragance comes in).
Which qualities you value the most in a Personal Care product?
Blue is the new green, get to know Oceanica trend
The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but also in the Personal Care category. Oceanica is based on the ocean as our main source for natural raw materials, which has made blue becomes the new green.
Oceanica has been introduced in the Personal Care market by lots of renowned brands that are selling products with marine extracts, algae, corals, and have also promoted them by ads that evoke oceans, seas, water, blue, etc.
New olfactive references taken from the oceans appear: sea salt, algae, moss or even sand. Salt is the latest trend for perfumery and cosmetics, and also algae accords appear in some niche perfumes. Algae appears also as an extract; it’s a non-food source, more sustainable than many natural ingredients and can prevent deforestation.
Marine raw materials bring a refreshing effect to fragrances and allow perfumes to transmit and reinforce some benefits, such moisturization or nutrition. Fragrances are a powerful tool to convey feelings or sensations, making a more holistic product.
This Personal Care trend sends a social message: the need of reconnecting with the seas. Hair and body care products created under this influence carry this feeling of wellness, pureness, vitality, exfoliation, hydration, etc.
At Eurofragance, we have been working on fragrances that follow Oceanica trend for products such as shower gel, hand wash or body lotions. These scents add sensations of freshness, well-being and energy to the products and have already captivated some brands within the personal care segment.
We keep working with PEOPLE, PASSION & CREATIVITY to Capture Sensations through our fragrances, to provide our customers with the most competitive scents for their products.
Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings
Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for.
Designing and producing fragrances for Personal Care products sold all over the world requires then a good understanding of consumers, markets and trends. Eurofragance’s Sensorial Marketing Team in our Creative Centres is the cornerstone for trends understanding. They look for accurate information from different cultures, key markets, trendy cities and local influencers. They also keep an eye at innovative brands and products within consumer goods industry. We blend all these inputs to elaborate our trends in Personal Care.
There are four trends plus a special capsule trend that we will uncover in the next blog posts thanks to a series of articles called “Personal Care trends: all you need to know”. What we can tell you now is that appetite for more lifestyle-oriented products continues to boom.
A new holistic approach in many products which aims to a consumer worried about nature, inner and outer health, society and individuality. Nature, especially local nature, will be the source of most ingredients. Oceans, forests, but also farms, food markets will be reflected and embodied in daily personal care products reinforced by scents. New raw materials such as sea salt, kale, donkey milk or charcoal will be popular.
Stay tuned! We will uncover all these trends, one by one, and those fragrances inspired by these new trends.