Time really does fly! We are already in the final stretch of 2018, which seems to us like a good time to take stock and get ready for what 2019 has in store. Which were this year’s main trends in the world of perfume? Which were the most successful ingredients this year? And, most excitingly, what can we expect next season? In an earlier article, we talked about women’s perfumes, so, this time we’re going to look at what’s new in the men’s sector, and revisit unique combinations of chords that the creative team at Eurofragance has designed. Keep reading and discover what’s new for your skin.
Fragrances for men. From acidic freshness to exotic forests
As we said in a previous post, there is a booming trend: new citrus fruits. This family of trees produces unfamiliar fruits such as the chinotto, the kumquat and the grapefruit, which are now starting to appear in some highly original, innovative ways, giving a new twist to the classic fresh scents of bergamot, lemon and orange. How about if we combine them with ginger, jasmine or cyclamen? A total delight for men who are looking for a light, clean, elegant fragrance.
We have also seen a move towards more classic, fougère structures. A historical segment in men’s perfumery, a combination of lavender and rosemary with woody notes, modernised here with fresh green notes such as basil and black tea.
What’s more refreshing than the sea breeze? A breathe of fresh air that will remain when summer is no more than a memory. Salty, watery notes take on a masculine touch when combined with woody notes. Eurofragance also suggests mixtures of daring ingredients, such as the grey amber, which is still present in many fragrances because of its marked character and clean, floral marine nuances, which make it almost unique. Many perfumes in the market strengthen its structure with notes of moss and grey amber to create fragrances for studiously up-to-date men with enveloping bases. The perfumers at Eurofragance are well versed in this trend and are already revolutionising their creations with new, surprising marine notes. The power of the ocean in a bottle.
And if fresh trends emerge from water, more sensual trends are extracted from natural elements of the earth: spices, wood and resins. Spices like cinnamon, cardamom, peppers of all kinds or even anise can completely transform a structure with subtle nuances.
Exotic woods rarely found in perfumery are also very much in vogue. After the rise of Oudh, perfumers are experimenting with other woods unfamiliar to the general public. These are perfect for men who prefer to wear warm and mysterious scent, with chords inspired by ebony, mahogany or rosewood.
The latest trend has emerged from forests, richer and more natural. Resins and balsams, both exotic and captivating, imbue men’s fragrances with the richness of the orient. And it is this enigmatic touch that is responsible for the success of fragrances that include ingredients with spiritual connotations, like incense, myrrh and Tolu balsam. Along these lines, Eurofragance has created two compositions that combine balsams and woods with daring touches of pure cocoa and floral notes. Unique perfumes for men with personality.
Did you know about these trends? Are there any that you follow? In 2019, dare to innovate and select fragrances that truly reflect your character.
Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell?
The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. Fresh and clean, bright and sophisticated.
It’s easy to identify the most common varieties – lemon, orange and grapefruit – with their rough skin, bright colours and, of course, the wonderful fragrance. These delectable fruits have been part of our diets for decades, with their delicious flavours, beneficial properties and their essence, which is used in numerous body and homecare products, transmitting clean, fresh sensations.
With cultural links to the Mediterranean, their smell has a familiar touch of sparkle that reminds us of the colognes of our childhood. However, recent trends in fragrances include new, original nuances, sometimes quite rare, that add a new twist to traditional chords.
New combinations and new citrus ingredients
Citrus notes can be strategically combined to create luminous fragrances, with character for longer-lasting freshness. There are now perfumes containing mandarin, bergamot and lemon, mixed with floral, spiced and woody notes.
The perfumer’s palate also features new, unusual citrus fruits, rarely seen until now. The chinotto (Citrus myrtifolia), Buddha’s hand or fingered citron (Citrus medica var. Sarcodactylis) and the yuzu (Citrus junos) may sound exotic and distant, but they are dietary staples in Italy, Brazil and China. Used in perfumery, these citrus olfactory notes are strange yet familiar: green, acidic, fruity, tropical or floral.
The most recent market launches combine mythological scents with floral and amber touches, prolonging that Mediterranean freshness. At Eurofragance, we are playing with this vibrant, explosive trend, harnessing the acidic facet of these fruits to create sparkling, sophisticated scents for use in any type of product. Citrus scents are always a sure success.
And we’ll continue with the olfactory trends. In our next post, we’ll tell you what’s new for 2018/2019. Get ready!
Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!
“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust.
Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in Istanbul; the delicious inviting smell of freshly-baked croissants from the boulangeries of Paris and many more… Travel enthusiasts know better than anyone that the best experience is not only to visit unique places and explore them, but to immerse into their atmosphere, where fragrances play a fundamental role. Colours, sounds, flavours, textures and, of course, smells are key to remember them.
Marcel Proust referred to these unique emotions in ‘In Search of Lost Time’ when he said that “The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of others, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is.”
“Nomad Tales”: Olfactive Discoveries from lands afar…
The journey of Eurofragance is fuelled by the instinct of curiosity of a nomad to discover the lands not yet travelled. The experiences and the memories brought back from these journeys go beyond the imagination… Neither do we know or would insist on knowing whether these lands really exist or it is in the imagination of the story teller. We are simply bewildered by the richness of the olfactive trophies and the way their stories are told.
Indeed, the power of fragrances allows us to travel to places in our imaginations. Literature, cinema and art in general have also allowed us to experience and explore them, but have not completely submerged us into a total sensory atmosphere. Who would not want to breathe in the oriental ambiance of the Arabian Nights or savour the landscapes of La Mancha of Don Quixote? For this reason, Eurofragance has created the ‘Nomad Tales’: a curious collection of precious scents dedicated to those inflicted by wanderlust. In an artistic exploration inspired by introspection, intuition, courage and determination, Nomad Tales will transport us to four distant hyper-sensorial lands with fascinating encounters and enriching memories powered by the four elements: Earth, Air, Fire and Water.
An olfactory journey of self-discovery beyond your boundaries that you can only experience with Eurofragance during the next edition of Beautyworld Middle East in Dubai from May 8 to 10th.
The Nomad Tales collection waits for you at BWME 2018. Hall 4 F28. More details will be coming soon…
From the table to the skin, the Gastronomic trend picks up momentum in the personal care segment
Once again, we introduce you the latest trends in the personal care segment. This time around, we are presenting Gastronomic, a trend fuelled by one of the hottest social phenomena: the gastronomic universe.
Food has stopped to be a boring meal three times a day to consolidate among the most celebrated passion of consumers. Chefs are becoming influencers, restaurants places where people go like on pilgrimage, multicultural dishes are being created with sophisticated names, and all is this is being curated in social media. This has pushed personal care into this craziness: products created with food related scents.
The Foodie movement and the thriving trend kiddult – adults being kids again – come into contact in the ritual of personal care through sweet and gourmand scents. Chocolate, marshmallow, banana split…scents that remind us our childhood get more sophisticated to catch the Millennial consumer: dark chocolate, carrot cake, mango smoothie, rhubarb marmalade… But not all is about sugar. There are also healthy inspirations, such as traditional cereals, raw veggies, exotic fruits finding their place within the gastronomic trend.
The raw materials inspiring this trend are in tune with the finest tastes of diners: haute cuisine is also providing ideas for fragrances: shower gels and body lotions are less functional and more hedonistic, giving consumers a daily moment of non-guilty pleasure. This kind of fragrances boost their mood and enhance their feelings.
Smoothies, confectionery, cocktails, at Eurofragance we have selected the most delicious scents “coming from the kitchen” to offer exciting fragrances for personal care products. And what about you, any favourite treat you would love to smell through a body lotion, shower oil or body spray? “Yummy” smells await you through Gastronomic trend.
Photo @Rachel Park