Ultracare for delicate skins: Sensilia
The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external aggressions. Sunlight, dryness, extreme changes in temperature, or pollution can weaken skin’s natural protective barrier, leaving it irritated and making it more sensitive, but our skin can also be affected by other internal agents such as our diet, our water consume and stress or anxiety, common in nowadays urban environments. For this reason, it is not surprising that year after year the number of people with allergies, reactive skin or sensitive scalp is increasing globally and it is becoming one of the most important concern in human health.
Return to natural and healthy products
In response, consumers are seeking for a healthier and safer life, a change in their life habits on their day-to-day activities. It can be seen in food, in the increase of sports activities, in the rise of spa and wellness services and, of course, also in the personal care segment. The search of products more respectful with our skin and hair, with natural raw material with benefits and less harmful ingredients is the answer to this increasing concern about health. The data also reflects it. Thus, more than 30% of adults around the world would like a wider range of healthy products to be available for personal care. Reality or simply desire?
According to Mintel, 68% of French consumers say they are looking for cosmetics made with natural ingredients. In addition, the phenomenon is global and affects children’s products. 53% of consumers in China believe that a personal care product for babies labelled as safe, should be made of essentially pure natural ingredients. Finally, focusing on the composition, almost half of Americans understand that being free of certain components is what really makes a product organic and natural.
As natural as the skin itself
Hygiene products are positioning not only to clean, but to care for skin. Less soap and more moisturizing agents such as honey, cereals, flowers, donkey milk are appearing in the market. Raw materials like oat milk, because of its protective effect and high power of hydration of its proteins; mint leaves, for its refreshing, soothing and toning effect; lavender, due to its regenerative power and antioxidant properties. It is also common to find in toiletries formulation raw materials of natural origin such as flower oils (camellias, carthame, roses), with fragrances of white and green flowers that help to create a natural but sophisticated product.
In addition, among the latest launches, already available in store shelves, others appear with goat’s milk, natural birch sap, almond, rye, peonies or tea, among others. Consequently, it responds to the double approach of this Sensilia trend. On the one hand, offering healthier products of natural origin according to the new habits of life and personal care and, on the other, trying to avoid allergies and helping with skin conditions: hydrating, maintaining skin’s pH, reducing irritation, or relieving itching, among others.
We still have to tell you one last trend in personal care. Can you imagine which it could be?
From the table to the skin, the Gastronomic trend picks up momentum in the personal care segment
Once again, we introduce you the latest trends in the personal care segment. This time around, we are presenting Gastronomic, a trend fuelled by one of the hottest social phenomena: the gastronomic universe.
Food has stopped to be a boring meal three times a day to consolidate among the most celebrated passion of consumers. Chefs are becoming influencers, restaurants places where people go like on pilgrimage, multicultural dishes are being created with sophisticated names, and all is this is being curated in social media. This has pushed personal care into this craziness: products created with food related scents.
The Foodie movement and the thriving trend kiddult – adults being kids again – come into contact in the ritual of personal care through sweet and gourmand scents. Chocolate, marshmallow, banana split…scents that remind us our childhood get more sophisticated to catch the Millennial consumer: dark chocolate, carrot cake, mango smoothie, rhubarb marmalade… But not all is about sugar. There are also healthy inspirations, such as traditional cereals, raw veggies, exotic fruits finding their place within the gastronomic trend.
The raw materials inspiring this trend are in tune with the finest tastes of diners: haute cuisine is also providing ideas for fragrances: shower gels and body lotions are less functional and more hedonistic, giving consumers a daily moment of non-guilty pleasure. This kind of fragrances boost their mood and enhance their feelings.
Smoothies, confectionery, cocktails, at Eurofragance we have selected the most delicious scents “coming from the kitchen” to offer exciting fragrances for personal care products. And what about you, any favourite treat you would love to smell through a body lotion, shower oil or body spray? “Yummy” smells await you through Gastronomic trend.
Photo @Rachel Park
Botanical trend: a call for local and sustainable resources coming from plants
Following our series of Personal Care Trends, we are introducing Botanical, a trend catering local and exotic sustainable botanical extracts such as kale, camellia or Amazonian nuts. As we have said in previous posts, eagerness for natural products is gaining ground not only in food, but also in the Personal Care segment. Hence the growing interest in Personal Care products which include any type of plants among its ingredients.
The Botanical trend is also powered by local manufacturers who can draw on locally sourced and sustainable botanical extracts to attract consumers.
The impact of Botanical trend on Personal Care
According to Mintel, significant data shows the relevance of this trend within the Personal Care segment. More than 50% of soaps launches from 2013 to 2016 were with botanical ingredients.
Raw materials most used in this trend
Seeds from coriander or tomato, oils from olive and argan tree, but also from flowers such as camellia, rose or ylang ylang; nuts from Amazonian rainforests or African jungles, as well as leaves from kale or geranium, are ingredient which are rising globally and becoming more common in hair and body care formulations.
Scents which fit products with botanical extracts
The latest personal care launches are relying on this trend. Green vegetal notes such as rhubarb, carrot or tomato leaf, exotic florals accord inspired by hibiscus, frangipani or mariposa flower and classic aromatic accords like lavender, rosemary and tea leaves are appearing in market shelves.
There are still more Personal Care trends to uncover, we will do it over the following weeks. Overall, we are seeing more natural, organic, caring, suitable for sensitive skin products and with fragrances that Capture Sensations (this is where Eurofragance comes in).
Which qualities you value the most in a Personal Care product?
Know all the secrets of this curious veggie
Each season comes with new scents to our homes. New ingredients appear in the fragrance world, new raw materials that become in style, new accords that surprise our senses. This autumn, Whole Foods Market has released its top food trends for 2018 with two of them influencing strongly the art of perfumery. The first one, floral inspiration is finally in full bloom: edible petals go mainstream. The second one, root-to-stem cooking, which makes use of the entire fruit or vegetable, including the stems or leaves that are less commonly eaten. We have selected rhubarb as accord of the season, which gathers both trends: a floral hint and stem and leaves accords. Rhubarb is the olfactory note you need to smell.
What is rhubarb?
Rhubarb is a type of plant with large leaves and long fleshy edible stalks with a deep red colour and small flowers. Despite not being a fruit, but a vegetable, it is commonly used in kitchen as if it was and used to make pies and other desserts. Rhubarb has a very intense tart flavour, and sugar is needed to offset this tartness. Sweet strawberries are often combined with rhubarb to balance its flavour, although apples, figs, pear and raspberries can also complement rhubarb´s taste. Besides, there are some spices that go well with rhubarb such as ginger, cinnamon or nutmeg.
Where is it grown?
Rhubarb is a very easy plant to grow and that is why it is grown widely. In mild climates, rhubarb is one of the first food plants harvested, usually in mid- to late spring (April/May in North Hemisphere, October/November in South Hemisphere). This plant flourishes in areas of direct sunlight but it is also grown with greenhouse production, hence it is available throughout much of the year.
How is it used in perfumery?
What about rhubarb used to create fragrances? Rhubarb isn’t a raw material itself, we cannot get any essence from this plant. However, it is used by perfumers as a source of inspiration. When we see accords of rhubarb in perfumery is thanks to the mastery of perfumers. They blend different ingredients in order to create captivating scents.
The rhubarb accord varies frequently because is not only made from one note, as we just said, but a concoction of different ones: citrus, fruity, floral and vegetal notes. The result: fresh, sweet, sour and fruity fragrances that Capture Sensations. Rhubarb fragrances bring fresh air to personal care products, adding sophistication and elegance to our daily routines.
Autumn, you smell so good!
Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings
Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for.
Designing and producing fragrances for Personal Care products sold all over the world requires then a good understanding of consumers, markets and trends. Eurofragance’s Sensorial Marketing Team in our Creative Centres is the cornerstone for trends understanding. They look for accurate information from different cultures, key markets, trendy cities and local influencers. They also keep an eye at innovative brands and products within consumer goods industry. We blend all these inputs to elaborate our trends in Personal Care.
There are four trends plus a special capsule trend that we will uncover in the next blog posts thanks to a series of articles called “Personal Care trends: all you need to know”. What we can tell you now is that appetite for more lifestyle-oriented products continues to boom.
A new holistic approach in many products which aims to a consumer worried about nature, inner and outer health, society and individuality. Nature, especially local nature, will be the source of most ingredients. Oceans, forests, but also farms, food markets will be reflected and embodied in daily personal care products reinforced by scents. New raw materials such as sea salt, kale, donkey milk or charcoal will be popular.
Stay tuned! We will uncover all these trends, one by one, and those fragrances inspired by these new trends.