Time really does fly! We are already in the final stretch of 2018, which seems to us like a good time to take stock and get ready for what 2019 has in store. Which were this year’s main trends in the world of perfume? Which were the most successful ingredients this year? And, most excitingly, what can we expect next season? In an earlier article, we talked about women’s perfumes, so, this time we’re going to look at what’s new in the men’s sector, and revisit unique combinations of chords that the creative team at Eurofragance has designed. Keep reading and discover what’s new for your skin.
Fragrances for men. From acidic freshness to exotic forests
As we said in a previous post, there is a booming trend: new citrus fruits. This family of trees produces unfamiliar fruits such as the chinotto, the kumquat and the grapefruit, which are now starting to appear in some highly original, innovative ways, giving a new twist to the classic fresh scents of bergamot, lemon and orange. How about if we combine them with ginger, jasmine or cyclamen? A total delight for men who are looking for a light, clean, elegant fragrance.
We have also seen a move towards more classic, fougère structures. A historical segment in men’s perfumery, a combination of lavender and rosemary with woody notes, modernised here with fresh green notes such as basil and black tea.
What’s more refreshing than the sea breeze? A breathe of fresh air that will remain when summer is no more than a memory. Salty, watery notes take on a masculine touch when combined with woody notes. Eurofragance also suggests mixtures of daring ingredients, such as the grey amber, which is still present in many fragrances because of its marked character and clean, floral marine nuances, which make it almost unique. Many perfumes in the market strengthen its structure with notes of moss and grey amber to create fragrances for studiously up-to-date men with enveloping bases. The perfumers at Eurofragance are well versed in this trend and are already revolutionising their creations with new, surprising marine notes. The power of the ocean in a bottle.
And if fresh trends emerge from water, more sensual trends are extracted from natural elements of the earth: spices, wood and resins. Spices like cinnamon, cardamom, peppers of all kinds or even anise can completely transform a structure with subtle nuances.
Exotic woods rarely found in perfumery are also very much in vogue. After the rise of Oudh, perfumers are experimenting with other woods unfamiliar to the general public. These are perfect for men who prefer to wear warm and mysterious scent, with chords inspired by ebony, mahogany or rosewood.
The latest trend has emerged from forests, richer and more natural. Resins and balsams, both exotic and captivating, imbue men’s fragrances with the richness of the orient. And it is this enigmatic touch that is responsible for the success of fragrances that include ingredients with spiritual connotations, like incense, myrrh and Tolu balsam. Along these lines, Eurofragance has created two compositions that combine balsams and woods with daring touches of pure cocoa and floral notes. Unique perfumes for men with personality.
Did you know about these trends? Are there any that you follow? In 2019, dare to innovate and select fragrances that truly reflect your character.
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
Find out in which products you can find Eurofragance fragrances
We always try to show you all, our beloved readers, the inner heart of Eurofragance. We expose our projects, our challenges, our goals, our fragrance collections for international fairs, our corporate culture. We want to share with you our future plans as well as our past learnings or present ventures.
And here it comes this article, written with the aim to explain to you what we really do, where you can find our fragrances or what they are used for. Ready?
Clients all around the world
Eurofragrance fragrances are designed and produced for many different clients all around the world. These clients add our fragrance to their product and sell it to the final consumer. Hence, the importance to comprehend different cultures and consumers´ needs. Regarding this matter we count on our Sensorial Marketing Team, four Creative Centres, the Applications Sensolab Studio and our multicultural team to get the right input from every market we work in. They all are extremely important in the process of designing and creating fragrances.
We have been producing fragrances for over 25 years and keeping a depth knowledge of market and product trends to offer unique and competitive solutions to our customers. Our global team of highly qualified individuals offers – through their experience, state-of-the-art technologies and the best raw materials – original fragrances that create trends in the market.
You can check Eurofragance facilities around the world here.
Products within Fine Fragrance, Body Care and Household sectors
Our fragrances are used for different products in consumer life, all under the umbrella of three different segments: Fine Fragrance, Body Care and Household. So, you can find our fragrances in products such as perfumes, body lotions, shower gels, shampoos, facial creams, skincare oils, air fresheners, detergents, softeners, candles, etc. You may now be smelling one of our scents, who knows.
We work in partnership with our clients in order to make their products those chosen by consumer. How? Creating fragrances that add value to the final product. For instance, fragrances for body lotions that boost relaxation, or fragrances for detergents that spread a “freshness” feeling, or scents for air fresheners that create a welcoming environment.
Eurofragance boosts creativity and innovation in all its departments since we firmly believe in the ability that these two assets have to get the best fragrances. We ensure a high standard quality in all our creations along with a surprising feeling when you smell them. Our main aim is to Capture Sensations through our fragrances.
Know in detail the new collection Eurofragance presented at Beautyworld Middle East 2017
“For the first time, anyone can fully express itself in a scent”. That has been one of the main attractions of Eurofragance´s presence at Beautyworld Middle East. Visitors have been amazed about the possibility of creating their own scent. Once again, we have been able to captivate with our fragrances.
Our new fragrance collection, Scentsoo, is based on a customised fragrance concept that has been developed for perfumery, home and personal care sectors. Fragrances in this collection have been created by our perfumers Julia Rodriguez and Olaf Larsen. According to them, “Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations”.
This customisation option is available in the fine fragrance, personal care and homecare areas. For fine fragrances, we have created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.
In the home care category, we have worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are also used on special occasions such as weddings. Besides, they are used to perfume body, allowing the scent to permeate it. For BWME, we prepared an innovative collection of Bakhoors that use one same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allowed customers to create signature scents for their home.
And the last, but not the least, is our body care segment! We have really boosted it by launching and innovative beauty ritual that consists of five stages. In this case, we have used one perfume, Powder in Bloom, which varies depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment! That is why we have taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.
Furthermore, apart from our usual stand at the BWME, stand F28, which has been focused on fine fragrances and home care, we have had a new stand, G32, featuring personal care. This is a result of our push to body care segment. Both stands have proved extremely popular during the trade fair thanks to the high-tech features that have made an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
We have again made an impression at Beautyworld Middle East. Because creativity is a way of thinking and, most of all, a way of being. Congrats team!
Floral fragrances are some of the favourite ones during this season
Spring is well-known to be a season where our senses are especially sensitive, where emotions are felt with more intensity than in other seasons. It is a magical time of year, in which many flowers bloom and green landscapes replace brown ones. It’s the right period for floral fragrances which are actually the favourites during this season.
Forsythias, azaleas or cherry blossoms are some of the flowers blooming in spring. However, there is one flower that takes the lead role in this season. It is a beautiful one, commonly used for romantic purposes and also widely used in perfumery. Can you guess which one is it? Yes, that is right, it is the rose.
There are different rose´ species, up to 100! Among them we find Damascus Rose or Rosa Damascena. Damascus Rose is a rose hybrid. Native of Iran, it was carried to Syria, and then brought from Damascus to all Europe. Damascus roses only bloom thirty days each year. Besides, the blossoms are still picked manually, and the picking is always a race against the sun as these roses have to be picked before sunrise.
Furthermore, Rosa Damascena is very well considered by its enchanting scent and also associated to health benefits. It is believed this type of rose has got anti-aging properties as well as a positive effect on the treatment against anxiety or stress. Actually, Damascus Rose is not only used to create perfumes but also to produce essential oils and cosmetics.
There is also another type of really famous rose called Centifolia Rose. The so-called Rose of the Hundred Leaves or Rose de Mai originates from the Caucasus although it is cultivated mainly in Morocco, and other countries with smaller production: Italy, the Balkan republics and Tunisia. Centifolia Rose blooms from 20 to 25 days in May. Its harvest is so splendid that, if in the morning its flowers are plucked, the next day they are again in full bloom.
Centifolia Rose along with Rosa Damascena are two of the rose types more used in perfumery. Their intense scent is much valued, not only for feminine fragrances but also in masculine and infantile perfumes.
No doubt why spring is the time of floral fragrances, fresh scents which make us feel energetic and relaxed in equal parts, scents which have a pleasant effect on our mood.
At Eurofragance, we explore the senses. We work with new types of perfumed textures that trigger surprising sensations. The main goal is always the same: to capture sensations for our unique fragrances to provide consumers with wellness and happiness.
Let spring scents captivate your senses!